[Keyword: onlinejournalism]. Surely this case can’t be won? “Traffic-Power.com sued Aaron Wall, who maintains a blog on search engine optimization … alleging defamation and publication of trade secrets. … Mr. Wall’s blog included several reader submissions that blasted tools sold by Traffic-Power.com.”

Does this mean you or Amazon can be sued for writing a bad review of a book? We wait to find out… although the fact that Wall could be seen as a commercial rival of Traffic-Power, as he is himself selling books on SEO, is a factor to be considered.