Feb 9, 2007
Daily Mirror catches relaunch fever
Another week, another relaunch – this time it’s The Daily Mirror website, which MediaWeek reports:
“now hosts three embedded video players featuring content in the three core areas, accessible through a slide-down video screen.
“The site will feature breaking sports news and live results, and celebrity gossip and videos under the 3am brand.
“It also offers blogs by Daily Mirror journalists, user-generated content, message forums and an archive of Mirror content from its 103-year history.
“The relaunch was led by MGN Digital, which earlier this week announced a tie-up with video content specialist Roo Group to develop a video portal for the Sunday Mirror website, www.sundaymirror.co.uk.
Still not sure about this obsession with video – seems to me like a combination of the ‘bells and whistles’ mistake so many people make when faced with a new technology (“Wow! Flash! Let’s animate EVERYTHING!”), and the fact that newspapers are about selling readers to advertisers (who will like being able to advertise in video) rather than selling newspapers to readers (who are turning away from television and print in droves).
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