FirstPerson, an MSNBC.com project, looks like one of the best mainstream CJ projects I’ve ever seen, combining a number of imaginative requests for user generated content and backing them up with editorial support and filtering, user votes to “engender a sense of ownership and loyalty”, and exposure on TV, as MediaPost reports:
“In recent weeks, FirstPerson tied in with NBC Nightly News’ feature “Trading Places,” a series of reports on adult children caring for their aging parents. Viewers submitted more than 6,000 videos, stories, and photos to FirstPerson editors about dealing with the issue. “
And by the way:
“MSNBC.com isn’t the only news organization introducing reader-generated multimedia content.
“Last week, The New York Times initiated a similar feature for its “Weddings and Celebrations” page by inviting readers to submit videos on the newspaper’s Web site. The video of newly engaged couples will become part of the “How We Met” series, marking the first time the site has published user-generated video.
“Times staffers screen all video submissions. And like MSNBC.com, the paper also has a site that invites auto enthusiasts to post photos and personal stories about their collectible cars. Readers can rate each other’s autos and post comments at collectiblecars.nytimes.com.
“CNN.com has “I Report,” in which consumers can send their stories and video reports to the news organization. The Feb. 26 series of reports delivered weather-related video reports from regular folks around the country.”