Pay if you want a voice
That seems to be the subtext of Pearson chief executive Dame Marjorie Scardino’s statement, as the Guardian reports that FT.com is likely to continue to rely on subscription revenues:
“As debate online has become more diffuse – hundreds of thousands or millions of voices on each topic – it has become less helpful in a way,” she said. “The trend now online seems to be some sort of mediation and we think we might have a role there.”
[...] “she said that the 90,000 subscribers to FT.com represent a “rarified audience” including senior figures in business and politics across the world and “We have found that to some extent with the quality of audience we have got we can provoke the discussion”.”
And to think some people used to dream that the internet would give a voice to those without power…
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