Online Journalism Blog

The Guardian is to recruit online video and audio staff, reports the paper:

“Guardian Unlimited, the title’s online operation, is looking to hire five staff for its internet video unit to work on footage of breaking news, as well as “developing mini documentaries and video elements within larger, cross media projects”.”As well as the five online video staff, GU is looking to recruit a head of audio and two audio producers as it expands its year-old podcast operation.”

And in the same edition, Emap is reported to be “ramping up its digital strategy by launching new media “incubator” projects for Motorcycle News, Today’s Golfer and Empire magazines and appointing three new digital directors”:

“Mr Mistry said he has interviewed nearly 50 digital media specialists, including people from search firms and entrepreneurs with up to 10 years’ experience in launching digital brands.”

But here’s a stat to bore your print journalism friends with:

“rock magazine Kerrang!, for example, now makes less than 25% of its revenue through the original print product. Kerrang! has music TV, digital radio, mobile and live event offerings.”