Feb 20, 2008
Reading Evening Post – we generated more hits to their video than they did. In two days.
Two days ago I blogged about some bad newspaper video from the Reading Evening Post, and ended
“Let’s see if I can generate more views from this blog than from their own site – at least it will prove the value of making your video embeddable.”
As of today the video has received 145 visits via this blog compared to the 81 from the newspaper site. There are also a further 27 visits from two other blogs. In other words, two out of three viewers came to the video through viral means.
Verdict: if you want people to know about your video offering, make your video embeddable. And do something that people will want to embed – preferably something good, not embarrassing.
2 Comments, Comment or Ping
eugene
Nice job making fun of the guy. Must feel great, huh, chap?
Hidey ho . . .
Feb 23rd, 2008
Paul Bradshaw
As I said in the original post, it’s not the guy’s fault, it’s the owners, and while I feel uncomfortable highlighting the video, if it gets them some bloody investment from their embarrassed owners, then it’s a good thing.
Feb 25th, 2008
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