Apr 23, 2008
What readers do when they see a print ad - go online
From Google-commissioned NAA research. Translation: “print newspaper advertising is great! Google advertising is great!”
Written by Paul Bradshaw - Visit Website
4 Comments, Comment or Ping
newmediabytes
Agreed that print advertising is very powerful, makes for a good argument for newspapers to use QR codes to tap mobile and online revenue streams
http://www.newmediabytes.com/2008/04/06/will-qr-codes-turn-newspapers-into-cash-cows/
Thanks for posting the graphic
Apr 23rd, 2008
Allison White
It’s good to know print advertisements have a good effect on Internet traffic so companies will buy them. What about online newspaper ads though, I wonder?
Apr 23rd, 2008
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