Online Journalism Blog

4 Responses to “What readers do when they see a print ad – go online”

1. Digital Rant » Blog Archive » All routes go to the web says:

   April 23, 2008 at 11:20 am

   [...] Interesting figures from some Google commissioned research which I found thanks to a quick post on the Online Journalism Blog. [...]

   Reply
2. newmediabytes says:

   April 23, 2008 at 11:46 am

   Agreed that print advertising is very powerful, makes for a good argument for newspapers to use QR codes to tap mobile and online revenue streams http://www.newmediabytes.com/2008/04/06/will-qr-codes-turn-newspapers-into-cash-cows/

   Thanks for posting the graphic

   Reply
3. Allison White says:

   April 23, 2008 at 8:41 pm

   It’s good to know print advertisements have a good effect on Internet traffic so companies will buy them. What about online newspaper ads though, I wonder?

   Reply
4. pluto-online editor’s blog » Blog Archive » links for 27-04-2008 and a new media officer says:

   April 27, 2008 at 4:25 pm

   [...] How newspaper advertising can help boost online traffic [...]

   Reply