The web is becoming a more live medium, the medium itself isn’t changing it is how we publish to it. I think the ‘live web’ is the most exiting development since the rise of social networks. You write a Twitter notification on your mobile phone, post a picture to the web or stream a live video with Qik or Seesmic. Often recording is publishing.
When you write a blog or create a podcast your entry has context in itself. It has a start and it ends. Most postings on micro blogs don’t have context in the messages. The context is in the stream or in time. For example Twitter messages often make sense in your personal timeline or in the conversation within your personal network.
Twitter and Qik are just the first services. Realtime platform independent micro services, that distribute contextless fragments of information are here to stay.
This sense of a ‘live medium’ is something that is changing the web as it is and how we use it. It will change search, or at least sorting search results and it will change reporting news.
A service like Twitter makes news travel fast. This makes it the #1 breaking news source for a lot of people. Why? Because it is reporting as it is happening. It isn’t always right, but it is reporting, open for conversation and correcting itself. It is live coverage and it is a storytelling experience.
News on the web is presented like news on paper. This is good since text on the web is – apart from certain screen specific style rules – the same as on paper. An article is written, checked and published.
Spreading the news
These services like Twitter are making reporting news a more public process. For example if something happens the first people who notice are there when it happens. Uploading messages, pictures and video, to a personal community or group of friends.
With Twitter people start repeating (or retweeting) messages distributing the news among followers and informing a very large audience within minutes. This is the signaling part. It’s not about being a citizen journalist. It is about telling your friends what you are doing, or what you are seeing.
The signal reaches the audience at the same time it reaches the journalist. A journalist has to check the story, is it true? Should I publish about this or wait until it is checked? The reader is expecting that his favorite news website knows more about it and visits the website after hearing about the news. Often resulting in a bad user experience, since there is nothing on the news website about the subject.
What is the role of journalists and media in this? Should they directly report serious rumors? Should they check for more sources. I don’t know. It has to be somewhere in the middle I think. A situation where journalists are producing with updated versions.
I think CNN is giving this a very prominent place on the CNN website. Maybe because they are from television and reporting breaking news is what they are good at. They are using storytelling mechanisms on the website. Reporting what is happening right now, and directly updating it when the story turns out to be something different.
These are the breaking news messages CNN showed last week. I heard the news about Hillary ending her campaign through Twitter and CNN was one of the few news websites with the news on it.
CNN message before
What are your thoughts about this? When should news be published on a web site and should we adapt the design of news sites to make space for a more storytelling ‘as-it-is-happening’ approach? Or does this make news websites vulnerable for misinforming the audience?
By: Wilbert Baan