This week’s ‘Something for the weekend’ is pretty straightforward: Mofuse is a service that instantly creates a mobile phone-friendly version of your site (or cellphone-friendly if you prefer). No registration required (although you’d be advised to) – you simply enter the URL of your site or RSS feed, and a stripped-down version is created, complete with .mobi extension.
What’s more, once created and registered, the site does some extra useful stuff:
- provides the code to allow you to embed a widget on your site which allows users to enter their phone number and receive a text with a link (presumably US only),
- mobile detection and redirection so people accessing your big old standard site via mobile phone will see the slimmed down version.
- It also provides analytics on visitor numbers, etc.
- You can customise colour and domain
- There is a mobile (and iphone) emulator so you can see how it looks on a mobile
- And there is even a comment feature where people can comment via mobile phone (they leave a number rather than an email)
The big problem, of course, is that you have no control over the advertising – the site will share revenue with you, but it’s through AdSense (you have to have an account to claim), and that doesn’t pay well. Also, mofuse itself seems a bit slow-loading at the moment, presumably through unexpected demand.
But let’s look at the upside.
All the service really does is detect the RSS feed and re-presents that. This then presents a number of other possibilities:
- You could create a mobile-friendly page for a site you want to access on the move but is normally clunky on your mobile
- You could aggregate some RSS feeds to create a bespoke mobile RSS reader (Here’s one I did for news about the news industry)
- You can do whatever you can do with RSS, providing a useful service on the move for your readers. (Suggestions in the comments please.)
- Most of all, YOU CAN DO IT QUICKLY. If something major happens, you can have a mobile site up and running in seconds (question 1: how easily could you create the RSS feed, however?). Imagine a specific news alert site following a disaster that people could access on the move. (question 2: how well could mofuse’s servers cope?)
If this is an area you’re interested in, it’s worth trying another service – Widsets - that does something similar (here’s one I created for the OJB a year or so ago)
And if you run a self-hosted blog on Wordpress, this plugin will auto-detect mobile phones and serve up a mobile-friendly version to them.
And finally, here are my delicious bookmarks for ‘mobile’
I’d love to know your thoughts and ideas.

6 Comments
Not as feature rich as Mofuse, but with little chance of it going down, is to use the mobile version of Google Reader.
You don’t need a Google Account and you add your feed address to the end of this URL:
http://www.google.com/reader/m/view/feed/
So for the Online Journalism Blog you would provide a link at the top of your website to:
http://www.google.com/reader/m/view/feed/http://feeds.feedburner.com/onlinejournalismblog
Funnily enough I do use Google Reader on my mobile – increasingly as my ‘morning paper’ – but thanks for the link tip.
there are alternatives that work pretty well too squace.com and mippin.com are my faves!
btw, just added your seesmic question re journalism training to my blog.
Had some brief thoughts but will add to the video stream on tuesday eve, I hope!
Thanks David – both sites look very useful indeed.
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