Comments on: 10 ways that ad sales people can save newspapers

By: Print’s advertising problem – tying one hand behind its back | Online Journalism Blog

Tue, 09 Mar 2010 10:12:08 +0000

[...] written about this problem before. Although on paper there are economies to be made by combining print and web ad sales, that’s [...]

By: Why my new year’s resolution is to learn about programming : ErikGable.com

Why my new year’s resolution is to learn about programming : ErikGable.com — Sun, 31 Jan 2010 04:43:16 +0000

[...] 10 ways that ad sales people can save newspapers, by Paul Bradshaw. Online Journalism Blog, Aug. 29,… [...]

By: September: Young Journalist Blogging Carnival – Why I’d Fire Everyone « DigiDave – Journalism is a Process, Not a Product

Mon, 21 Dec 2009 08:37:44 +0000

[...] you can’t ignore print. That said, I’d still shake up the people selling advertising. Here’s a great start. I would most certainly enact #1, #3, #4 (is that for real??) among [...]

By: Amy Gahran on the Weakness of News Orgs’ Ad Teams « Predicate, LLC | Editorial + Content Strategy

Sat, 10 Oct 2009 14:25:30 +0000

[...] who thinks that online ads don’t have much money-making potential for news orgs: check out Paul Bradshaw’s excellent ideas for how ad sales reps and their managers could be doing their jobs…. The dirty little secret in the news biz is that most news orgs are terrible — if not downright [...]

By: paulbradshaw

paulbradshaw — Wed, 12 Aug 2009 14:27:29 +0000

You’re right. Perhaps you can add some refinement and further ideas based on your experience?

By: Kevin Octavio

Kevin Octavio — Wed, 12 Aug 2009 14:25:58 +0000

This was a creative effort and a step above most “how to save newspapers” articles but it fails to include the most important perspective of all, that of the advertiser. If you want to really offer insight into “how to save newspapers” or “how to save journalism”, take a walk in the shoes of an ad sales person and make some calls to advertisers and their agencies and pitch your ideas and discover how much advertisers value them and how much they are willing to pay for them. Now that newspapers are dead, tell us how advertisers allocate their dollars from the 2 or 3 local choices they used to have to the hundreds of new options that now reach their local markets. If you think your website is displacing local newspapers, how many other sites can claim the same thing? Then remember the vertically-oriented websites geared towards banking, travel, car buying, insurance, plumbing, dental services, etc. How do advertisers decide which option to choose from? How do advertisers handle dealing with the literally hundreds of new websites contacting them? How does their budget grow exponentially to fund all of these smart, innovative new vehicles to reach their customers? Pick up the phone and try to sell an ad to a hotel, a bank, a department store, and a car dealership, or just try to get an appointment to meet. Now come back and share the ideas that have passed the most important test of all, they were bought by an advertiser. If you haven’t done this, your ideas are simply academic exercises.

By: Pierro Marie (pierro) 's status on Tuesday, 28-Jul-09 00:57:12 UTC - Identi.ca

Pierro Marie (pierro) 's status on Tuesday, 28-Jul-09 00:57:12 UTC - Identi.ca — Tue, 28 Jul 2009 00:57:16 +0000

[...] http://onlinejournalismblog.com/2008/08/29/10-ways-that-ad-sales-people-can-save-newspapers/comment... [...]

By: Anya

Anya — Mon, 27 Jul 2009 21:49:24 +0000

By now I wonder if there’s anything print media can do to save themselves?

By: David White

David White — Mon, 13 Jul 2009 09:26:47 +0000

I see a core issue of poor advertising sales being that they are being sold by people with publishing industry experience and not sales experience. Sales professionals can sell anything and just need some bare knowledge on how the product works and it’s key selling points and target customers. I see many magazine publishers trying to be publishers, editors and sales people. Let the professionals do the job and revenue will arrive.

By: Sasha Rodriguez

Sasha Rodriguez — Fri, 19 Jun 2009 11:08:00 +0000

Nice article and tips, I will try to implement it and see how things goes.