Comments on: It’s the economy, stupid: ad money moves away from print and into online http://onlinejournalismblog.com/2008/10/16/its-the-economy-stupid-ad-money-moves-away-from-print-and-into-online/ This is a conversation. Thu, 18 Mar 2010 14:03:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: A cut too many? « Naomicaiden’s Weblog http://onlinejournalismblog.com/2008/10/16/its-the-economy-stupid-ad-money-moves-away-from-print-and-into-online/comment-page-1/#comment-19319 A cut too many? « Naomicaiden’s Weblog Fri, 17 Oct 2008 15:04:36 +0000 http://onlinejournalismblog.com/?p=1673#comment-19319 [...] clear that publishers see the money moving to the web. Yet it’s unclear how stable the preferred advertising-funded business models are in the [...] [...] clear that publishers see the money moving to the web. Yet it’s unclear how stable the preferred advertising-funded business models are in the [...]

]]> By: Carl- Made http://onlinejournalismblog.com/2008/10/16/its-the-economy-stupid-ad-money-moves-away-from-print-and-into-online/comment-page-1/#comment-24930 Carl- Made Thu, 16 Oct 2008 07:16:34 +0000 http://onlinejournalismblog.com/?p=1673#comment-24930 Definitely not unexpected- we've seen quite a few clients' clients recently fall flat on their faces by trying campaigns linking from print to web with no other form of web advertising. There is an element of good old fashioned quality of the ads I guess but there does seem to be a general trned of not really paying attention to print ads as much as we used to. Still they get a better response than one client that tried to drive a competition campaign from TV to web only and managed to elicit a whole one entry for their troubles. TV just isn't what it used to be I guess! Definitely not unexpected- we've seen quite a few clients' clients recently fall flat on their faces by trying campaigns linking from print to web with no other form of web advertising. There is an element of good old fashioned quality of the ads I guess but there does seem to be a general trned of not really paying attention to print ads as much as we used to. Still they get a better response than one client that tried to drive a competition campaign from TV to web only and managed to elicit a whole one entry for their troubles. TV just isn't what it used to be I guess!

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