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	<title>Comments on: &#8220;Who trusts blogs?&#8221; It&#8217;s the wrong question</title>
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	<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/</link>
	<description>A conversation.</description>
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		<title>By: Pemo Theodore</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8223</link>
		<dc:creator>Pemo Theodore</dc:creator>
		<pubDate>Sat, 10 Jan 2009 08:46:09 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8223</guid>
		<description>Yes you are right James, I should have worded my comment clearer.  Of course any medium can be exploited &amp; manipulated.  I should have said that the standard is not pressuring as much on bloggers for sensationalism and that being a new form of media there are less rules &amp; more creativity can be applied.  Can is the operative word here though of course!  Human nature can go either way in anything.  You have spotted the fact that I tend to be a little too idealistic in my views about the world.  The rules are different &amp; there aren&#039;t as many in the blogging world as in traditional media.  Thanks for waking me up James, appreciated that! Pemo</description>
		<content:encoded><![CDATA[<p>Yes you are right James, I should have worded my comment clearer.  Of course any medium can be exploited &amp; manipulated.  I should have said that the standard is not pressuring as much on bloggers for sensationalism and that being a new form of media there are less rules &amp; more creativity can be applied.  Can is the operative word here though of course!  Human nature can go either way in anything.  You have spotted the fact that I tend to be a little too idealistic in my views about the world.  The rules are different &amp; there aren&#8217;t as many in the blogging world as in traditional media.  Thanks for waking me up James, appreciated that! Pemo</p>
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		<title>By: James</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8222</link>
		<dc:creator>James</dc:creator>
		<pubDate>Fri, 09 Jan 2009 19:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8222</guid>
		<description>We may bracket individual operators higher or lower, but that doesn&#039;t stop us all having stereotypical views on the trustworthiness of estate agents, lawyers, police, etc. that serve as a starting point. What makes blogs so special?
It may be an inconvenient question, but it&#039;s the one that most advertisers are going to be asking too. In commercial terms businesses do look at the medium, although hopefully they do delve a little deeper into the specifics too.
As for &quot;Their trust is built on a relationship, not on a brand&quot; - how do brands get their power, if not by building a relationship? The brand might be an individual name, but it can still be powerful - ask Mr Rick Waghorn, late (metaphorically) of this parish.
I think I&#039;m with Tracy @ WSB though. &quot;Blog&quot; is a fairly worthless term in isolation, as it covers so many sins.

Oh, and @Pemo Theodore - Traditional media has many faults but &quot;Bloggers have a new foundation &amp; integrity is more important than sensationalism with new media&quot;? Does that uber-balancing act include Drudge? All formats have the potential to be good and bad.</description>
		<content:encoded><![CDATA[<p>We may bracket individual operators higher or lower, but that doesn&#8217;t stop us all having stereotypical views on the trustworthiness of estate agents, lawyers, police, etc. that serve as a starting point. What makes blogs so special?<br />
It may be an inconvenient question, but it&#8217;s the one that most advertisers are going to be asking too. In commercial terms businesses do look at the medium, although hopefully they do delve a little deeper into the specifics too.<br />
As for &#8220;Their trust is built on a relationship, not on a brand&#8221; &#8211; how do brands get their power, if not by building a relationship? The brand might be an individual name, but it can still be powerful &#8211; ask Mr Rick Waghorn, late (metaphorically) of this parish.<br />
I think I&#8217;m with Tracy @ WSB though. &#8220;Blog&#8221; is a fairly worthless term in isolation, as it covers so many sins.</p>
<p>Oh, and @Pemo Theodore &#8211; Traditional media has many faults but &#8220;Bloggers have a new foundation &amp; integrity is more important than sensationalism with new media&#8221;? Does that uber-balancing act include Drudge? All formats have the potential to be good and bad.</p>
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		<title>By: blogs, jornalismo e as férias &#171; Monitorando</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8221</link>
		<dc:creator>blogs, jornalismo e as férias &#171; Monitorando</dc:creator>
		<pubDate>Tue, 06 Jan 2009 00:12:55 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8221</guid>
		<description>[...] Quem confia nos blogs? Paul Bradshaw duvida da [...] </description>
		<content:encoded><![CDATA[<p>[...] Quem confia nos blogs? Paul Bradshaw duvida da [...] </p>
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		<title>By: Tracy @ WSB</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8220</link>
		<dc:creator>Tracy @ WSB</dc:creator>
		<pubDate>Fri, 26 Dec 2008 17:29:02 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8220</guid>
		<description>May be a meaningless survey but it does point up something we have been saying as loudly as we can, for a while now: The word &quot;blog&quot; still has some serious baggage.

I would like to see us ALL get away from using it as a description of anything more than a publishing format. We have a community news website that evolved from a more classic &quot;blog&quot; so it still -- for now -- has &quot;blog&quot; in its name, but every time someone wants to talk to us about our &quot;blog,&quot; I preface it with, &quot;it&#039;s a commercial, journalist-run neighborhood-news site.&quot;

Even more than the importance of moving away from calling every blog-format site a &quot;blog&quot; -- stop calling people who write for blog-format sites &quot;bloggers.&quot; Like it or not, that word also has baggage that tends to make it easier for people to trivialize/marginalize writers. Would you call everyone who writes for a newspaper a &quot;newspaperer&quot;? Or everyone who broadcasts a &quot;televisioner&quot; or &quot;radioer&quot;?

Let&#039;s be more descriptive about the people we are talking about, including ourselves. Example: We are neighborhood journalists who publish (our site). Maybe you are a diarist who publishes (site X) or writes for (site Y). Or a crusader, or a social-media evangelist, or a lawyer, or a humorist, or ... Get yourself more cred and use a few extra words to describe what you do, rather than calling yourself (or letting others describe you as) a &quot;blogger.&quot;</description>
		<content:encoded><![CDATA[<p>May be a meaningless survey but it does point up something we have been saying as loudly as we can, for a while now: The word &#8220;blog&#8221; still has some serious baggage.</p>
<p>I would like to see us ALL get away from using it as a description of anything more than a publishing format. We have a community news website that evolved from a more classic &#8220;blog&#8221; so it still &#8212; for now &#8212; has &#8220;blog&#8221; in its name, but every time someone wants to talk to us about our &#8220;blog,&#8221; I preface it with, &#8220;it&#8217;s a commercial, journalist-run neighborhood-news site.&#8221;</p>
<p>Even more than the importance of moving away from calling every blog-format site a &#8220;blog&#8221; &#8212; stop calling people who write for blog-format sites &#8220;bloggers.&#8221; Like it or not, that word also has baggage that tends to make it easier for people to trivialize/marginalize writers. Would you call everyone who writes for a newspaper a &#8220;newspaperer&#8221;? Or everyone who broadcasts a &#8220;televisioner&#8221; or &#8220;radioer&#8221;?</p>
<p>Let&#8217;s be more descriptive about the people we are talking about, including ourselves. Example: We are neighborhood journalists who publish (our site). Maybe you are a diarist who publishes (site X) or writes for (site Y). Or a crusader, or a social-media evangelist, or a lawyer, or a humorist, or &#8230; Get yourself more cred and use a few extra words to describe what you do, rather than calling yourself (or letting others describe you as) a &#8220;blogger.&#8221;</p>
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		<title>By: Rick Wilson</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8219</link>
		<dc:creator>Rick Wilson</dc:creator>
		<pubDate>Sat, 20 Dec 2008 17:12:25 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8219</guid>
		<description>Who trusts, blogs, print, or radio? is a meaningless question.  It&#039;s like asking who trusts bankers, politicians or doctors?

Who trusts my blog? is a much more useful question.  I&#039;ve been writing a community news blog in Laurel, MD since 2005.  Bloggers build trust one post at a time, just like any print columnist or TV reporter.  The building blocks are the also the same, fairness, accuracy, transparency and a consistent perspective.

Blogging, at least in a small town, where your readers know you personally, is all about trust.   Maybe more than any other journalistic endeavor.  See http://conexshuns.blogspot.com/</description>
		<content:encoded><![CDATA[<p>Who trusts, blogs, print, or radio? is a meaningless question.  It&#8217;s like asking who trusts bankers, politicians or doctors?</p>
<p>Who trusts my blog? is a much more useful question.  I&#8217;ve been writing a community news blog in Laurel, MD since 2005.  Bloggers build trust one post at a time, just like any print columnist or TV reporter.  The building blocks are the also the same, fairness, accuracy, transparency and a consistent perspective.</p>
<p>Blogging, at least in a small town, where your readers know you personally, is all about trust.   Maybe more than any other journalistic endeavor.  See <a href="http://conexshuns.blogspot.com/" rel="nofollow" onclick="urchinTracker('/outgoing/conexshuns.blogspot.com/?referer=');">http://conexshuns.blogspot.com/</a></p>
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		<title>By: Who do you trust? &#171; LudditeJourno</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8218</link>
		<dc:creator>Who do you trust? &#171; LudditeJourno</dc:creator>
		<pubDate>Sat, 20 Dec 2008 08:07:52 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8218</guid>
		<description>[...] media blogger Paul Bradshaw thinks it&#8217;s the wrong question.  He says blogs engender more authentic communication because they are a conversation between [...] </description>
		<content:encoded><![CDATA[<p>[...] media blogger Paul Bradshaw thinks it&#8217;s the wrong question.  He says blogs engender more authentic communication because they are a conversation between [...] </p>
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		<title>By: Pemo Theodore</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8217</link>
		<dc:creator>Pemo Theodore</dc:creator>
		<pubDate>Wed, 17 Dec 2008 12:34:26 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8217</guid>
		<description>I guess the question really is who trusts the old media????  Anyone who has any to do with them from the inside knows how much bullshit they can serve up in the name of sensationalism.  I also know how destructive that bullshit can be to humans.  I think most blogs do not have investment in the sensationalism that the old media do &amp; therefore often can be more authentic.  Bloggers have a new foundation &amp; integrity is more important than sensationalism with new media.</description>
		<content:encoded><![CDATA[<p>I guess the question really is who trusts the old media????  Anyone who has any to do with them from the inside knows how much bullshit they can serve up in the name of sensationalism.  I also know how destructive that bullshit can be to humans.  I think most blogs do not have investment in the sensationalism that the old media do &amp; therefore often can be more authentic.  Bloggers have a new foundation &amp; integrity is more important than sensationalism with new media.</p>
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		<title>By: Jon Clements</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8216</link>
		<dc:creator>Jon Clements</dc:creator>
		<pubDate>Wed, 17 Dec 2008 11:12:22 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8216</guid>
		<description>Early adopters of blogging (bloggers and readers) no doubt see it as intrinsic to their lives. But for the majority of people, the traditional modes of getting and sharing information prevail. Which is why I&#039;m not convinced the research is representative, as the numbers reading and trusting blogs will be automatically lower.

However I&#039;m not surprised about the low ranking for company blogs, as there seem to be few UK examples of corporate blogging done well. There&#039;s an opportunity there, but it seems to remain difficult for marketing and communications departments to take the plunge.</description>
		<content:encoded><![CDATA[<p>Early adopters of blogging (bloggers and readers) no doubt see it as intrinsic to their lives. But for the majority of people, the traditional modes of getting and sharing information prevail. Which is why I&#8217;m not convinced the research is representative, as the numbers reading and trusting blogs will be automatically lower.</p>
<p>However I&#8217;m not surprised about the low ranking for company blogs, as there seem to be few UK examples of corporate blogging done well. There&#8217;s an opportunity there, but it seems to remain difficult for marketing and communications departments to take the plunge.</p>
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		<title>By: The Worst of Perth</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8215</link>
		<dc:creator>The Worst of Perth</dc:creator>
		<pubDate>Wed, 17 Dec 2008 10:32:13 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8215</guid>
		<description>It seems that the people that trust newspapers are dying.
http://www.howardwfrench.com/archives/2008/12/16/the_day_the_newspaper_died/</description>
		<content:encoded><![CDATA[<p>It seems that the people that trust newspapers are dying.<br />
<a href="http://www.howardwfrench.com/archives/2008/12/16/the_day_the_newspaper_died/" rel="nofollow" onclick="urchinTracker('/outgoing/www.howardwfrench.com/archives/2008/12/16/the_day_the_newspaper_died/?referer=');">http://www.howardwfrench.com/archives/2008/12/16/the_day_the_newspaper_died/</a></p>
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		<title>By: JTownend</title>
		<link>http://onlinejournalismblog.com/2008/12/17/who-trusts-blogs-its-the-wrong-question/#comment-8214</link>
		<dc:creator>JTownend</dc:creator>
		<pubDate>Wed, 17 Dec 2008 10:31:56 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1961#comment-8214</guid>
		<description>This one bugs me too: it&#039;s a completely meaningless question and I agree, the wrong one to be asking! I got annoyed over at survey re-published on Greenslade a while back: http://blogs.journalism.co.uk/editors/2008/09/12/survey-showing-that-trust-in-the-uk%E2%80%99s-national-media-is-on-the-up-actually-shows-nothing/</description>
		<content:encoded><![CDATA[<p>This one bugs me too: it&#8217;s a completely meaningless question and I agree, the wrong one to be asking! I got annoyed over at survey re-published on Greenslade a while back: <a href="http://blogs.journalism.co.uk/editors/2008/09/12/survey-showing-that-trust-in-the-uk%E2%80%99s-national-media-is-on-the-up-actually-shows-nothing/" rel="nofollow" onclick="urchinTracker('/outgoing/blogs.journalism.co.uk/editors/2008/09/12/survey-showing-that-trust-in-the-uk_E2_80_99s-national-media-is-on-the-up-actually-shows-nothing/?referer=');">http://blogs.journalism.co.uk/editors/2008/09/12/survey-showing-that-trust-in-the-uk%E2%80%99s-national-media-is-on-the-up-actually-shows-nothing/</a></p>
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