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	<title>Comments on: An iTunes model for news? More difficult than you think.</title>
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	<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/</link>
	<description>A conversation.</description>
	<lastBuildDate>Sat, 11 Feb 2012 08:45:01 +0000</lastBuildDate>
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		<title>By: Exie Sporn</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8306</link>
		<dc:creator>Exie Sporn</dc:creator>
		<pubDate>Tue, 14 Dec 2010 16:10:12 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8306</guid>
		<description>its great to see somone discussing this concern occasionally it is so challenging to discover a  honest opinion and i appreciate your honesty on this issue i just wish you had a newsletter i could subscribe to as i would be extremely interested in readind your posts and debating on futher issues you may desire to discuss, stay blessed.</description>
		<content:encoded><![CDATA[<p>its great to see somone discussing this concern occasionally it is so challenging to discover a  honest opinion and i appreciate your honesty on this issue i just wish you had a newsletter i could subscribe to as i would be extremely interested in readind your posts and debating on futher issues you may desire to discuss, stay blessed.</p>
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		<title>By: iTunes models for news? What publishers can learn from mflow &#171; Wannapress Blog</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8305</link>
		<dc:creator>iTunes models for news? What publishers can learn from mflow &#171; Wannapress Blog</dc:creator>
		<pubDate>Sat, 10 Apr 2010 18:33:50 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8305</guid>
		<description>[...] An iTunes model for news may be a phantom, but publishers wanting to make money from content online can still learn from the experiences of the music sector. The latest launch in this area is the music sharing-and-buying startup mflow – a fantastic model which I think can offer a lot of ideas to publishers. Here’s how it works: [...] </description>
		<content:encoded><![CDATA[<p>[...] An iTunes model for news may be a phantom, but publishers wanting to make money from content online can still learn from the experiences of the music sector. The latest launch in this area is the music sharing-and-buying startup mflow – a fantastic model which I think can offer a lot of ideas to publishers. Here’s how it works: [...]</p>
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		<title>By: iTunes models for news? What publishers can learn from mflow &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8304</link>
		<dc:creator>iTunes models for news? What publishers can learn from mflow &#124; Online Journalism Blog</dc:creator>
		<pubDate>Wed, 07 Apr 2010 07:58:17 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8304</guid>
		<description>[...] An iTunes model for news may be a phantom, but publishers wanting to make money from content online can still learn from the experiences of the music sector. The latest launch in this area is the music sharing-and-buying startup mflow &#8211; a fantastic model which I think can offer a lot of ideas to publishers. Here&#8217;s how it works: [...] </description>
		<content:encoded><![CDATA[<p>[...] An iTunes model for news may be a phantom, but publishers wanting to make money from content online can still learn from the experiences of the music sector. The latest launch in this area is the music sharing-and-buying startup mflow &#8211; a fantastic model which I think can offer a lot of ideas to publishers. Here&#8217;s how it works: [...]</p>
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		<title>By: Here comes the iTunes of news? News Corp, Time Inc et al plan &#8217;store&#8217;</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8303</link>
		<dc:creator>Here comes the iTunes of news? News Corp, Time Inc et al plan &#8217;store&#8217;</dc:creator>
		<pubDate>Sat, 05 Dec 2009 06:22:23 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8303</guid>
		<description>[...] written before on why such an &#8216;iTunes model&#8217; isn&#8217;t as easy a route as it may appea..., but it is a step up from the basic paywall model. If they can make it convenient enough or include [...] </description>
		<content:encoded><![CDATA[<p>[...] written before on why such an &#8216;iTunes model&#8217; isn&#8217;t as easy a route as it may appea&#8230;, but it is a step up from the basic paywall model. If they can make it convenient enough or include [...]</p>
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		<title>By: War is coming – and AP mustn&#8217;t be allowed to win &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8302</link>
		<dc:creator>War is coming – and AP mustn&#8217;t be allowed to win &#124; Online Journalism Blog</dc:creator>
		<pubDate>Tue, 07 Apr 2009 19:47:26 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8302</guid>
		<description>[...] They have scale, which means they are one of the few organisations who could be the Amazon or iTunes of news online - if they realise that both those organisations succeeded by creating value around content - not by [...] </description>
		<content:encoded><![CDATA[<p>[...] They have scale, which means they are one of the few organisations who could be the Amazon or iTunes of news online &#8211; if they realise that both those organisations succeeded by creating value around content &#8211; not by [...]</p>
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		<title>By: paulbradshaw</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8301</link>
		<dc:creator>paulbradshaw</dc:creator>
		<pubDate>Wed, 11 Feb 2009 09:07:32 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8301</guid>
		<description>I think the key to financially supporting news online is to forget about advertising against content. Unless you have users in the billions like Google, Facebook etc. then the numbers won&#039;t add up (some international brands like NYT, Guardian, etc. may manage it, but they will be a minority)

Then look at the models that are working online: freemium; selling services and tools rather than content. How can you make your information a service or the basis for a tool?

I&#039;m exploring some of these models at the moment with a news project that I hope to launch soon. If it fails, fine, but tinkering with the old models is not going to do it. We have to reinvent this thing.</description>
		<content:encoded><![CDATA[<p>I think the key to financially supporting news online is to forget about advertising against content. Unless you have users in the billions like Google, Facebook etc. then the numbers won&#8217;t add up (some international brands like NYT, Guardian, etc. may manage it, but they will be a minority)</p>
<p>Then look at the models that are working online: freemium; selling services and tools rather than content. How can you make your information a service or the basis for a tool?</p>
<p>I&#8217;m exploring some of these models at the moment with a news project that I hope to launch soon. If it fails, fine, but tinkering with the old models is not going to do it. We have to reinvent this thing.</p>
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		<title>By: Mark Joyella</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8300</link>
		<dc:creator>Mark Joyella</dc:creator>
		<pubDate>Wed, 11 Feb 2009 04:48:56 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8300</guid>
		<description>Paul,

I&#039;m sorry I didn&#039;t check out the full length post until now.  You make an excellent argument against an iTunes model for news, especially the news content that, as you point out, is free, and often, lousy.  Why pay for that?

Solving this financial model question is critical, though, as today&#039;s WSJ article so clearly points out with regard to local television:  the old model is dying--and quickly.  Something new&#039;s gotta come along, and if it keeps television stations doing news as we&#039;ve known it, great.  If it&#039;s something else, I&#039;d like to know what it is... at least a short while before everyone else does, thanks.

Great writing.  I hope you&#039;ll keep posting on my blog!


Mark</description>
		<content:encoded><![CDATA[<p>Paul,</p>
<p>I&#8217;m sorry I didn&#8217;t check out the full length post until now.  You make an excellent argument against an iTunes model for news, especially the news content that, as you point out, is free, and often, lousy.  Why pay for that?</p>
<p>Solving this financial model question is critical, though, as today&#8217;s WSJ article so clearly points out with regard to local television:  the old model is dying&#8211;and quickly.  Something new&#8217;s gotta come along, and if it keeps television stations doing news as we&#8217;ve known it, great.  If it&#8217;s something else, I&#8217;d like to know what it is&#8230; at least a short while before everyone else does, thanks.</p>
<p>Great writing.  I hope you&#8217;ll keep posting on my blog!</p>
<p>Mark</p>
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		<title>By: I&#8217;ll have a mag app to go, please &#171; BusinessMedia.co.uk</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8299</link>
		<dc:creator>I&#8217;ll have a mag app to go, please &#171; BusinessMedia.co.uk</dc:creator>
		<pubDate>Wed, 28 Jan 2009 15:20:51 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8299</guid>
		<description>[...] Times &#8220;Let’s invent an iTunes for News.&#8221; But commentators such as Paul Bradshaw have questioned it because once we consume news, it&#8217;s old, therefore we&#8217;d be hesitant to pay for a [...] </description>
		<content:encoded><![CDATA[<p>[...] Times &#8220;Let’s invent an iTunes for News.&#8221; But commentators such as Paul Bradshaw have questioned it because once we consume news, it&#8217;s old, therefore we&#8217;d be hesitant to pay for a [...]</p>
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		<title>By: Carnival of journalism: How do you financially support journalism online? &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8298</link>
		<dc:creator>Carnival of journalism: How do you financially support journalism online? &#124; Online Journalism Blog</dc:creator>
		<pubDate>Fri, 16 Jan 2009 09:29:26 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8298</guid>
		<description>[...] round, gather round for this month&#8217;s Carnival of Journalism, which addresses the timely question of &#8216;How do you financially support journalism online?&#8217;. I&#8217;ll be updating this [...] </description>
		<content:encoded><![CDATA[<p>[...] round, gather round for this month&#8217;s Carnival of Journalism, which addresses the timely question of &#8216;How do you financially support journalism online?&#8217;. I&#8217;ll be updating this [...]</p>
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		<title>By: Anton</title>
		<link>http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/#comment-8297</link>
		<dc:creator>Anton</dc:creator>
		<pubDate>Wed, 14 Jan 2009 22:19:29 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1981#comment-8297</guid>
		<description>You may want to check out www.offlinereading.com, a website where you can find &#039;podcasts&#039; for free (PDF) newspapers that can be found on the Internet. With offlinreading.com you can subscribe to newspaper podcasts and have these automatically delivered to your computer (or e-reader).</description>
		<content:encoded><![CDATA[<p>You may want to check out <a href="http://www.offlinereading.com" rel="nofollow" onclick="urchinTracker('/outgoing/www.offlinereading.com?referer=');">http://www.offlinereading.com</a>, a website where you can find &#8216;podcasts&#8217; for free (PDF) newspapers that can be found on the Internet. With offlinreading.com you can subscribe to newspaper podcasts and have these automatically delivered to your computer (or e-reader).</p>
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