Which comes first? A newspaper’s agenda or its readers’ interest in those subjects? The search suggestions at Express.co.uk give a revealing insight into either what its readers are searching for or what the Express wants them to be interested in.
The screenshot below, first published on this blog, is a photomontage of the search box on the Express site. Every time you reload the Express search page, a different ‘example search’ is shown. The list seems to suggest a certain editorial agenda …
The 15 examples shown here are: anorexia, abortion, muslims, big ben, recipe, bnp, friends provident, apprentice, floods, care homes, immigration, binge drinking, lottery, Madeleine McCann, Liverpool FC. But there are many more to be found by reloading the search page (none of them terribly cheerful).
For more on search at the Express, check out this analysis of its top-10 searches box, revealing an ongoing obsession with the McCanns.