Comments on: How news organisations can use ‘open innovation’ – interview with InnoCentive CEO Dwayne Spradlin http://onlinejournalismblog.com/2009/04/09/how-news-organisations-can-use-open-innovation-interview-with-innocentive-ceo-dwayne-spradlin/ A conversation. Sat, 11 Feb 2012 08:45:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paula Sharratt http://onlinejournalismblog.com/2009/04/09/how-news-organisations-can-use-open-innovation-interview-with-innocentive-ceo-dwayne-spradlin/#comment-9666 Paula Sharratt Fri, 10 Apr 2009 11:08:43 +0000 http://onlinejournalismblog.com/?p=2505#comment-9666 This is something very close to my heart. I would like to do a pilot project as an action research MA on how to move communities business, professionals, individuals in a small geographical area into a new way of thinking about how they can have high quality local community journalism and get the most out of technology. This can only happen if they're made aware (at the same time as their local community is made aware) that advertising should be on the internet and information and news should be in local newspapers. A bit like the transition people had to make to the Yellow Pages and the Thomson Local. This way you'd keep the historical continuity of newsprint backed up with real quality gains that the technology can offer. Any campaign to win new advertising (small businesses, sole traders) should be on the basis of their desire for better quality community and local information and news which can be reported on and promoted in the paper as evidence that news, information and the development of the stories and issues at the local level are the priority. If you can advise me as to which institution might be interested in supporting this thinking I'd be very grateful. This is something very close to my heart. I would like to do a pilot project as an action research MA on how to move communities business, professionals, individuals in a small geographical area into a new way of thinking about how they can have high quality local community journalism and get the most out of technology.

This can only happen if they’re made aware (at the same time as their local community is made aware) that advertising should be on the internet and information and news should be in local newspapers. A bit like the transition people had to make to the Yellow Pages and the Thomson Local. This way you’d keep the historical continuity of newsprint backed up with real quality gains that the technology can offer.

Any campaign to win new advertising (small businesses, sole traders) should be on the basis of their desire for better quality community and local information and news which can be reported on and promoted in the paper as evidence that news, information and the development of the stories and issues at the local level are the priority.

If you can advise me as to which institution might be interested in supporting this thinking I’d be very grateful.

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