Express.co.uk is about to undergo a redesign (and there’s a good review of the new look, still currently in beta, at econsultancy).
To me, the new site isn’t that impressive (screenshot below, or you can compare the old front page or new front page) – it looks like a poor mashup of the BBC and Yahoo in the existing colour scheme.
Even worse, it’s not very accessible as there is literally no content on the new home page with javascript turned off.
The agency behind it is Netro42 who say here about the old version that “Netro42 working in partnership with Northern and Shell quickly established that the key to success was in wholly utilising the digital space.”
Personally, I like to partially use the analogue space when working on websites, but I may be old fashioned.
New Express homepage
I wonder if the new design means they’ll update their site on a sunday? Or get some better suggested search terms?
One Comment
Paul,
No matter how good the website will be,It aint gonna change the content from the Express.
A classic case study in the new media of where content will be more important than design
After all how many times can you rewrite the Diana conspiracy story?