Charging for mobile content – Steve Outing on the Men’s Health iPhone app
Steve Outing highlights how Men’s Health are exploring the new features of the 3.0 iPhone/iPod Touch operating system:
“Now, in addition to charging for the app itself, publishers can charge for additional (premium) content from within the app.
“Here’s how it works with the Men’s Health app: Once on your iPhone, you get 18 workouts that the application guides you through and records your progress. Men’s Health also sells additional workouts, called “Expansion Packs”: for example, “Huge Arms in a Hurry” for 99 cents; “The Ultimate Golf Workout Series” for $1.99; “The Ultimate Abs Pack” for $1.99; and “Build a Beach Ready Body” for 99 cents.”
Outing then explores what news organizations could charge for within an iPhone app (much more detail on his post):
- One-off premium purchases
- Enable premium services for an added fee
- Delay the news by an hour
- 99 cents gets you a basic news app with advertising. Pay an extra $4.99 inside the app to upgrade it to the no-advertising version.
- A paid upgrade that delivers alerts of various happenings (news event, house sold, apartment burglarized, road construction detour installed, etc.) within a user-selectable mile radius of your house.
Steve is inviting more ideas on his post.
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