Comments on: Guardian winning newspaper-URL tweet war

By: Mary Hall

Mary Hall — Mon, 20 Jul 2009 02:14:00 +0000

Isn’t it cool to see the UK’s oldest paper embracing social media! I love it. Go Guardian! I am a Guardian Twitter follower–love FT, Daily Mail and Times Online too, but gotta give the Guardian credit for effective Twitter use.

By: Mouli Cohen

Mouli Cohen — Mon, 20 Jul 2009 01:03:25 +0000

I’m just happy to see journalists successfully embracing social media, regardless of the number of retweets.

@Ian – My guess is that this traffic probably performs pretty well since it’s “pre-qualified”. It’s difficult to get great ad revenue online (as compared to print), but it’s a start.

By: Newspapers: Freemium and Micropayments « TechOD

Newspapers: Freemium and Micropayments « TechOD — Sun, 19 Jul 2009 14:41:23 +0000

[...] to garner itself a following in the US and throughout the web. Figures in the past week showed it trouncing other newspapers in the UK for the number of times its URLs are [...]

By: malcolmcoles

malcolmcoles — Fri, 17 Jul 2009 13:58:46 +0000

Doesn’t bit.ly let you see how many times a link is clicked even if you didn’t shorten it?

Maybe by combining that with some backtweet data we could estimate the average % clickthrough rate for a URL in a tweet. There’s still the problem of the paper’s own tweeting vs other people’s tweeting (which might have different CTRs).

Would be simpler if they all just leaked me their analytics data. Cough.

By: Ian Betteridge

Ian Betteridge — Fri, 17 Jul 2009 13:33:27 +0000

I wonder what this translates into in terms of pageviews. That might actually be enough to show a rough ROI…