Comments on: Is this the model for charging for online newspapers? http://onlinejournalismblog.com/2009/08/17/model-for-charging-online-newspapers/ A conversation. Fri, 25 May 2012 00:29:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Internet Marketing, Strategy & Technology Links – August 19, 2009 | Sazbean http://onlinejournalismblog.com/2009/08/17/model-for-charging-online-newspapers/#comment-11097 Internet Marketing, Strategy & Technology Links – August 19, 2009 | Sazbean Wed, 19 Aug 2009 13:03:34 +0000 http://onlinejournalismblog.com/?p=3236#comment-11097 [...] Is this the model for charging for online newspapers? (Online Journalism Blog) [...] [...] Is this the model for charging for online newspapers? (Online Journalism Blog) [...]

]]> By: Simon Clarke http://onlinejournalismblog.com/2009/08/17/model-for-charging-online-newspapers/#comment-11096 Simon Clarke Mon, 17 Aug 2009 15:58:54 +0000 http://onlinejournalismblog.com/?p=3236#comment-11096 Yes – added value is the only way it can work. Micropayments on the oh-so tempting iTunes model are doomed to failure. But this is nothing new really – it's just (clever, targeted) incentives just like the newspaper industry has been doing for years. Free Prince CD on the Daily Mail anyone? But, yes, it makes sense to target these at online subscribers to build loyalty and a predictable revenue base. The question now is will newspapers base their subscription drive on the printed paper and throw in the online subscription free, or will they make some attempt to differentiate the online offering – building up a separate online subscriber base to give it a separate identity with unique benefits... Yes – added value is the only way it can work. Micropayments on the oh-so tempting iTunes model are doomed to failure. But this is nothing new really – it’s just (clever, targeted) incentives just like the newspaper industry has been doing for years. Free Prince CD on the Daily Mail anyone?

But, yes, it makes sense to target these at online subscribers to build loyalty and a predictable revenue base. The question now is will newspapers base their subscription drive on the printed paper and throw in the online subscription free, or will they make some attempt to differentiate the online offering – building up a separate online subscriber base to give it a separate identity with unique benefits…

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