Archive for August, 2009

Guardian joins NYT in mulling over members’ club

It seems The Guardian is considering launching a members’ club of some sort as part of moves to increase revenue, an idea that was also mooted by the New York Times a few months ago. Members clubs are not a particularly new idea – they’ve been used successfully in the magazine industry for a long time – and they have
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Should Murdoch win any lawsuit against Google?

There’s a story in Australia that News Corp. is preparing to sue Google and Yahoo to stop both from linking to, and quoting News Corp content. Here’s why Rupert Murdoch might have a case.

Local online news video advertising: 6 ways to monetize content

(Editor’s Note: This is the last in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. Part one looked at content and part two examined design and usability. Love to hear feedback in the comments below.) ______________________ It is clear that the
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The stickiness of UK newspaper sites compared

Visitors to UK newspaper sites look at an average of 2.5 pages a day, according to data from Alexa. But 62.8% of users look at just one page a day.

Local online news video design and usability: What’s working, what’s not

(Editor’s Note: This is the second in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. The second focuses on design and usability. Tomorrow’s part three will explore advertising. Love to hear feedback in the comments below.) __________ In addition to yesterday’s
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Local online news video content: What’s working and what’s not

(Editor’s Note: This is the first in a three-part series on local online news video. The first focuses on content. Tomorrow’s part two will explore design and usability and part three will take a look at advertising.) Though local news sites have expanded their production of content and made great strides in technological advances on their video platforms, they haven’t
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Flyp Media: where the medium is the message

What could possibly be common between a detailed account of America’s historic role in Middle East peace and a story about urban acrobats leaping across buildings in London and Beirut? Perhaps, the way in which you choose to tell them. Designed to look and read like a magazine, complete with the swishing sound that accompanies each turn of a fascinating
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