Funny how things happen in clusters. I agree with Karl. I was presenting to Sport UK CEOs Convention CEOs on tuesday and tried to give an academic perspective on social networks (SN) citing Hobbes et al (intelligent Commonwealth).

That based on traditional finance models, it was bust because your ASSETS + LIABILITIES = NEGATIVE. However if you sub “cash” which you can’t recoup online anyway, for the notion of “free”, and move your constituents to offline activities, you stand to potentially gain more than just a high friend quotient.

Mixing, Videojournalism, SN and broadband web there’s some interesting modeling via trend extrapolation to be viewed.

I’m producing an exec report on viewmagazine.tv

previewed Visioning Socials

p.s the aspect of what we as journos do behind the scene which has viewer value was aptly captured by BBC GLR circa 1991, with subsequently Chris Evans in zoo radio and zoo TV. Sorry name drop I worked at the station at the time and the transparency of behind- the-scenes was often more interesting than the stuff traditionalists would have wanted you to see.