Comments on: FAQ: How would paywalls affect advertisers? (and other questions) http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/ A conversation. Sat, 11 Feb 2012 08:45:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marketing Media by vampyr » The Follow Friday blog, week 1 http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13954 Marketing Media by vampyr » The Follow Friday blog, week 1 Sat, 12 Feb 2011 11:46:09 +0000 http://onlinejournalismblog.com/?p=3949#comment-13954 [...] Paul Bradshaw “FAQ: How would paywalls affect advertisers? (and other questions)” Good questions and thoughts on what will happen when papers puts up paywalls. [...] [...] Paul Bradshaw “FAQ: How would paywalls affect advertisers? (and other questions)” Good questions and thoughts on what will happen when papers puts up paywalls. [...]

]]> By: Winds blowing in the direction of paid content, targeted advertising and better journalism | Online Journalism Blog http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13953 Winds blowing in the direction of paid content, targeted advertising and better journalism | Online Journalism Blog Mon, 14 Dec 2009 01:05:15 +0000 http://onlinejournalismblog.com/?p=3949#comment-13953 [...] site through search engines account for a large enough percentage of revenue to be ignored, as Paul pointed out in a previous post. In fact, it’s been roughly estimated that stumbling from search engines can make a news site [...] [...] site through search engines account for a large enough percentage of revenue to be ignored, as Paul pointed out in a previous post. In fact, it’s been roughly estimated that stumbling from search engines can make a news site [...]

]]> By: Paywall watch and Online Journalism Blog « Sarah Booker http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13952 Paywall watch and Online Journalism Blog « Sarah Booker Sun, 06 Dec 2009 23:38:59 +0000 http://onlinejournalismblog.com/?p=3949#comment-13952 [...] Journalism Blog 06/12/2009 Sarah Booker Leave a comment Go to comments A few weeks ago Online Journalism Blog founder Paul Bradshaw asked members’ of the OJB Facebook group to get involved and come up [...] [...] Journalism Blog 06/12/2009 Sarah Booker Leave a comment Go to comments A few weeks ago Online Journalism Blog founder Paul Bradshaw asked members’ of the OJB Facebook group to get involved and come up [...]

]]> By: Paywall watch: The news you’re willing to pay for http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13951 Paywall watch: The news you’re willing to pay for Sun, 06 Dec 2009 20:49:41 +0000 http://onlinejournalismblog.com/?p=3949#comment-13951 [...] Johnston Press is not along in experiencing a fall in advertising revenue during the credit crunch. Many of its regional weekly and daily newspapers have seen a drop in print readership. As Paul Bradshaw has pointed out here, the paywall can be seen as the  logical way to keep quality,... [...] [...] Johnston Press is not along in experiencing a fall in advertising revenue during the credit crunch. Many of its regional weekly and daily newspapers have seen a drop in print readership. As Paul Bradshaw has pointed out here, the paywall can be seen as the  logical way to keep quality,… [...]

]]> By: Recommended Links for December 1st | Alex Gamela - Digital Media & Journalism http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13950 Recommended Links for December 1st | Alex Gamela - Digital Media & Journalism Tue, 01 Dec 2009 02:41:32 +0000 http://onlinejournalismblog.com/?p=3949#comment-13950 [...] FAQ: How would paywalls affect advertisers? (and other questions) [...] [...] FAQ: How would paywalls affect advertisers? (and other questions) [...]

]]> By: Cool stuff – November 30, 2009 — Danny Whatmough.com http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13949 Cool stuff – November 30, 2009 — Danny Whatmough.com Mon, 30 Nov 2009 21:08:44 +0000 http://onlinejournalismblog.com/?p=3949#comment-13949 [...] LinksNSFW: 1200 words absolutely, definitely not about Rupert Murdoch and Google November 29, 2009 FAQ: How would paywalls affect advertisers? (and other questions) November 29, 2009 Independent.co.uk: Quick-thinking newsreader uses iPhone for radio headlines [...] [...] LinksNSFW: 1200 words absolutely, definitely not about Rupert Murdoch and Google November 29, 2009 FAQ: How would paywalls affect advertisers? (and other questions) November 29, 2009 Independent.co.uk: Quick-thinking newsreader uses iPhone for radio headlines [...]

]]> By: Paul Bradshaw http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13948 Paul Bradshaw Mon, 30 Nov 2009 09:56:46 +0000 http://onlinejournalismblog.com/?p=3949#comment-13948 Yes, I do see newspapers moving in that direction, although that may take quite some time. Related to that, I can imagine news organisations partnering up to match strengths and weaknesses - the most immediate prospect of this is the independent news consortia. Yes, I do see newspapers moving in that direction, although that may take quite some time. Related to that, I can imagine news organisations partnering up to match strengths and weaknesses – the most immediate prospect of this is the independent news consortia.

]]> By: Recommended Links for November 30th | Alex Gamela - Digital Media & Journalism http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13947 Recommended Links for November 30th | Alex Gamela - Digital Media & Journalism Mon, 30 Nov 2009 02:39:42 +0000 http://onlinejournalismblog.com/?p=3949#comment-13947 [...] FAQ: How would paywalls affect advertisers? (and other questions) [...] [...] FAQ: How would paywalls affect advertisers? (and other questions) [...]

]]> By: Caroline Beavon http://onlinejournalismblog.com/2009/11/29/faq-how-would-paywalls-affect-advertisers-and-other-questions/#comment-13946 Caroline Beavon Sun, 29 Nov 2009 13:15:46 +0000 http://onlinejournalismblog.com/?p=3949#comment-13946 Do you see the papers putting price tags on the information they have become synonymous with? The FT is a respected financial paper, so people will gladly pay for their information. I guess we could see The Sun make a killing from flogging celebrity photos - one would appear in the paper, then you could subscribe to see more (i.e. the really juicy ones) online or via SMS. I know the Guardian has a social remit, does that stop them from making money to ensure the future of the paper? If not, then surely charging for their media jobs section, for example, would be an obvious choice. I agree there is so much choice of regular news, and unless all the papers agreed to start charging, then this can't work, but some papers do have areas of expertise. Nick Davies touches on this issue in a recent lecture: he makes some really interesting points about how these proposed internet file-sharing rules could be used to protect anyone from getting over these paywalls and pinching the material, copying it and making it available for free Have a listen here http://carolinebeavon.com/2009/11/28/nick-davies-bad-news-whats-wrong-with-the-news-lecture-listen-here/ Do you see the papers putting price tags on the information they have become synonymous with? The FT is a respected financial paper, so people will gladly pay for their information.

I guess we could see The Sun make a killing from flogging celebrity photos – one would appear in the paper, then you could subscribe to see more (i.e. the really juicy ones) online or via SMS.

I know the Guardian has a social remit, does that stop them from making money to ensure the future of the paper? If not, then surely charging for their media jobs section, for example, would be an obvious choice.

I agree there is so much choice of regular news, and unless all the papers agreed to start charging, then this can’t work, but some papers do have areas of expertise.

Nick Davies touches on this issue in a recent lecture: he makes some really interesting points about how these proposed internet file-sharing rules could be used to protect anyone from getting over these paywalls and pinching the material, copying it and making it available for free

Have a listen here

http://carolinebeavon.com/2009/11/28/nick-davies-bad-news-whats-wrong-with-the-news-lecture-listen-here/

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