Comments on: Why offering free wifi could be one way for publishers to save journalism http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/ A conversation. Sat, 11 Feb 2012 08:45:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: link one way http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14026 link one way Sat, 16 Jan 2010 14:55:32 +0000 http://onlinejournalismblog.com/?p=3983#comment-14026 Some great idea. Few more plugs here and it actually may work. Some great idea. Few more plugs here and it actually may work.

]]> By: Paul Bradshaw http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14025 Paul Bradshaw Thu, 17 Dec 2009 14:45:25 +0000 http://onlinejournalismblog.com/?p=3983#comment-14025 Interesting - thanks. Would be curious whether they sold advertising on that at all... Interesting – thanks. Would be curious whether they sold advertising on that at all…

]]> By: » Why offering free wifi could be one way for publishers to save … RWPS http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14024 » Why offering free wifi could be one way for publishers to save … RWPS Sat, 05 Dec 2009 16:14:49 +0000 http://onlinejournalismblog.com/?p=3983#comment-14024 [...] Follow this link: Why offering free wifi could be one way for publishers to save … [...] [...] Follow this link: Why offering free wifi could be one way for publishers to save … [...]

]]> By: Paul Bradshaw http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14023 Paul Bradshaw Fri, 04 Dec 2009 21:03:55 +0000 http://onlinejournalismblog.com/?p=3983#comment-14023 The wifi provider makes money from advertising on the landing page that people get when they log on to the wifi network; and potentially from an advertising strip overlaid on all or some of the content accessed through it. So it's the same old model supporting journalism - essentially it's re-coupling the delivery platform and the content which the internet de-coupled. The wifi provider makes money from advertising on the landing page that people get when they log on to the wifi network; and potentially from an advertising strip overlaid on all or some of the content accessed through it. So it’s the same old model supporting journalism – essentially it’s re-coupling the delivery platform and the content which the internet de-coupled.

]]> By: Paul Bradshaw http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14022 Paul Bradshaw Fri, 04 Dec 2009 21:01:04 +0000 http://onlinejournalismblog.com/?p=3983#comment-14022 That is a whopping idea, with all sorts of potential - a bottom-up freeview of wifi. Or something. We'll be kicking ourselves when someone makes millions out of this... That is a whopping idea, with all sorts of potential – a bottom-up freeview of wifi. Or something. We’ll be kicking ourselves when someone makes millions out of this…

]]> By: Nathan Fuchs http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14021 Nathan Fuchs Fri, 04 Dec 2009 17:17:39 +0000 http://onlinejournalismblog.com/?p=3983#comment-14021 Good article! I can see the project-funding possiblities of geo-advertising, and I like the idea of journalists trying to foster ground for discussion instead of merely printing articles to meet a deadline, fill paper, etc. One question though, how would the wifi provider specifically steer its users toward saving journalism? Am I missing something, because I could see many people simply using the free service without much concern for its intended purpose. Good article! I can see the project-funding possiblities of geo-advertising, and I like the idea of journalists trying to foster ground for discussion instead of merely printing articles to meet a deadline, fill paper, etc.

One question though, how would the wifi provider specifically steer its users toward saving journalism? Am I missing something, because I could see many people simply using the free service without much concern for its intended purpose.

]]> By: Andrew Brightwell http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14020 Andrew Brightwell Thu, 03 Dec 2009 17:39:28 +0000 http://onlinejournalismblog.com/?p=3983#comment-14020 Brilliant. I'm obviously looking for a commission (with you) on the first news org to go into this venture. Clearly, there may be a way of tying in a news operator's customers with a network - or some kind of network share. Could the Guardian, for example, create a network like fon? If, say, the Guardian offers a router for a small amount to its customers and that router allows you to share your wifi with other guardian customers who are passing through your area then you might be able to tie large numbers into a kind of wifi club. this wouldn't involve the kind of high prices required to create the kind of coverage that Swindon Council is. Fon, in my opinion, is really badly advertised (I didn't know about it until a few weeks ago) and yet it's a great option for loads of people. But an established broadsheet, with a loyal customer base, would be able to market a similar product at very low cost, very effectively. The result would be a network under their control and the opportunity to market even more intelligently to the customer base. Brilliant. I’m obviously looking for a commission (with you) on the first news org to go into this venture. Clearly, there may be a way of tying in a news operator’s customers with a network – or some kind of network share. Could the Guardian, for example, create a network like fon? If, say, the Guardian offers a router for a small amount to its customers and that router allows you to share your wifi with other guardian customers who are passing through your area then you might be able to tie large numbers into a kind of wifi club. this wouldn’t involve the kind of high prices required to create the kind of coverage that Swindon Council is. Fon, in my opinion, is really badly advertised (I didn’t know about it until a few weeks ago) and yet it’s a great option for loads of people. But an established broadsheet, with a loyal customer base, would be able to market a similar product at very low cost, very effectively. The result would be a network under their control and the opportunity to market even more intelligently to the customer base.

]]> By: Craig McGinty http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14019 Craig McGinty Thu, 03 Dec 2009 11:12:25 +0000 http://onlinejournalismblog.com/?p=3983#comment-14019 If I remember the Manchester Evening News tried a free/paid-for version a few years back, must admit not heard much since. http://www.manchestereveningnews.co.uk/news/technology/s/218/218441_free_wifi_access_launched_in_city.html If I remember the Manchester Evening News tried a free/paid-for version a few years back, must admit not heard much since.

http://www.manchestereveningnews.co.uk/news/technology/s/218/218441_free_wifi_access_launched_in_city.html

]]> By: Kataweb.it - Blog - SNODI di Federico Badaloni » Blog Archive » e se gli editori si salvassero grazie al libero wi-fi? http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14018 Kataweb.it - Blog - SNODI di Federico Badaloni » Blog Archive » e se gli editori si salvassero grazie al libero wi-fi? Thu, 03 Dec 2009 10:44:02 +0000 http://onlinejournalismblog.com/?p=3983#comment-14018 [...] Paul Bradshaw fa un’analisi simile, ma giunge ad una conclusione migliore (almeno perché offre uno spunto [...] [...] Paul Bradshaw fa un’analisi simile, ma giunge ad una conclusione migliore (almeno perché offre uno spunto [...]

]]> By: Rick Waghorn http://onlinejournalismblog.com/2009/12/03/why-offering-free-wifi-could-be-one-way-for-publishers-to-save-journalism/#comment-14017 Rick Waghorn Thu, 03 Dec 2009 10:16:16 +0000 http://onlinejournalismblog.com/?p=3983#comment-14017 Interesting stuff, as ever. Have to agree; I think the answer might lie above our heads; whether it'll be heaven-sent rescue act for the regional publishers is another matter... but could well prove to be a cloud with a silver lining... http://outwithabang.rickwaghorn.co.uk/?p=265 best etc Interesting stuff, as ever.

Have to agree; I think the answer might lie above our heads; whether it’ll be heaven-sent rescue act for the regional publishers is another matter… but could well prove to be a cloud with a silver lining…

http://outwithabang.rickwaghorn.co.uk/?p=265

best etc

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