Comments on: FAQ: 3 questions about paywalls http://onlinejournalismblog.com/2009/12/20/faq-3-questions-about-paywalls/ A conversation. Fri, 25 May 2012 00:29:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Paul Balcerak http://onlinejournalismblog.com/2009/12/20/faq-3-questions-about-paywalls/#comment-14198 Paul Balcerak Tue, 22 Dec 2009 19:07:21 +0000 http://onlinejournalismblog.com/?p=4171#comment-14198 I'm definitely anti-paywall (in principle), but I'm pro making-money-where-you-can. I've always thought news organizations' biggest assets were their names—their brands, that is. The "‘I’ve got the Guardian app!’" mentality is huge, weird as it sounds, and like you said, people will shell out for it. A lot of news orgs have been around for more than a hundred years, but what are they doing with their brands? Why can't I get a New York Times t-shirt (or why isn't it obvious where I can get one)? Not that I really want to, mind you, because no one's really trying to market their brand as something that's personal to me. I'm willing to advertise, but you've gotta give me value and make something so good that I want to tell my friends about it. I’m definitely anti-paywall (in principle), but I’m pro making-money-where-you-can. I’ve always thought news organizations’ biggest assets were their names—their brands, that is. The “‘I’ve got the Guardian app!’” mentality is huge, weird as it sounds, and like you said, people will shell out for it. A lot of news orgs have been around for more than a hundred years, but what are they doing with their brands? Why can’t I get a New York Times t-shirt (or why isn’t it obvious where I can get one)?

Not that I really want to, mind you, because no one’s really trying to market their brand as something that’s personal to me. I’m willing to advertise, but you’ve gotta give me value and make something so good that I want to tell my friends about it.

]]> By: Jeremy http://onlinejournalismblog.com/2009/12/20/faq-3-questions-about-paywalls/#comment-14197 Jeremy Sun, 20 Dec 2009 19:22:54 +0000 http://onlinejournalismblog.com/?p=4171#comment-14197 I'm fully supportive of paywalls, because it will enable citizen-journalists to put a stake through the heart of corporate journalism, and end the tyranny of the Press. http://areyoutargeted.com/2009/10/29/interactions-with-the-press/ I’m fully supportive of paywalls, because it will enable citizen-journalists to put a stake through the heart of corporate journalism, and end the tyranny of the Press.

http://areyoutargeted.com/2009/10/29/interactions-with-the-press/

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