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	<title>Comments on: Technology is not a strategy: it&#8217;s a tool</title>
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	<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/</link>
	<description>A conversation.</description>
	<lastBuildDate>Fri, 25 May 2012 00:29:53 +0000</lastBuildDate>
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		<title>By: Should a community editor be a magazine&#8217;s first hire? &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-361778</link>
		<dc:creator>Should a community editor be a magazine&#8217;s first hire? &#124; Online Journalism Blog</dc:creator>
		<pubDate>Fri, 30 Mar 2012 14:05:36 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-361778</guid>
		<description>[...] strategy by Future&#8217;s Mollie Makes magazine, which mirrors the way I teach online journalism (community first, then content, then platform): &#8220;Future employed a Community Editor to engage with the online craft audience and build a [...]</description>
		<content:encoded><![CDATA[<p>[...] strategy by Future&#8217;s Mollie Makes magazine, which mirrors the way I teach online journalism (community first, then content, then platform): &#8220;Future employed a Community Editor to engage with the online craft audience and build a [...]</p>
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		<title>By: Strategies vs tools redux &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-200151</link>
		<dc:creator>Strategies vs tools redux &#124; Online Journalism Blog</dc:creator>
		<pubDate>Fri, 18 Nov 2011 09:40:40 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-200151</guid>
		<description>[...] a point I&#8217;ve made before in Technology is not a strategy: it&#8217;s a tool (and its follow-up), and which is explored at length in my Online Journalism book. Too often in an [...]</description>
		<content:encoded><![CDATA[<p>[...] a point I&#8217;ve made before in Technology is not a strategy: it&#8217;s a tool (and its follow-up), and which is explored at length in my Online Journalism book. Too often in an [...]</p>
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	<item>
		<title>By: Can we go beyond &#8216;Share on Facebook&#8217;? &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-36716</link>
		<dc:creator>Can we go beyond &#8216;Share on Facebook&#8217;? &#124; Online Journalism Blog</dc:creator>
		<pubDate>Mon, 04 Jul 2011 20:42:44 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-36716</guid>
		<description>[...] I think there&#8217;s more that could be done around this. As I&#8217;ve written before, technology is a tool, not a strategy, so here are some other opportunities that might be [...]</description>
		<content:encoded><![CDATA[<p>[...] I think there&#8217;s more that could be done around this. As I&#8217;ve written before, technology is a tool, not a strategy, so here are some other opportunities that might be [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Teaching community-based journalism &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14409</link>
		<dc:creator>Teaching community-based journalism &#124; Online Journalism Blog</dc:creator>
		<pubDate>Wed, 16 Feb 2011 12:23:02 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-14409</guid>
		<description>[...] tools needed to be chosen based on where the community is, and what the tools did. There&#8217;s no point starting a blog if all of your chosen community are using Facebook. And [...] </description>
		<content:encoded><![CDATA[<p>[...] tools needed to be chosen based on where the community is, and what the tools did. There&#8217;s no point starting a blog if all of your chosen community are using Facebook. And [...] </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Technology is not a strategy, it&#8217;s a tool &#8211; part 2 &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14408</link>
		<dc:creator>Technology is not a strategy, it&#8217;s a tool &#8211; part 2 &#124; Online Journalism Blog</dc:creator>
		<pubDate>Fri, 12 Nov 2010 16:19:55 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-14408</guid>
		<description>[...] exercise in interactive thinking &#124; Online Journalism Blog on Technology is not a strategy: it&#039;s a toolJerri Cook on Cooks Source anger moves on to Dairy Goat Journal&#8217;s Dave Belangerresat on [...] </description>
		<content:encoded><![CDATA[<p>[...] exercise in interactive thinking | Online Journalism Blog on Technology is not a strategy: it&#039;s a toolJerri Cook on Cooks Source anger moves on to Dairy Goat Journal&#8217;s Dave Belangerresat on [...] </p>
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		<title>By: An exercise in interactive thinking &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14407</link>
		<dc:creator>An exercise in interactive thinking &#124; Online Journalism Blog</dc:creator>
		<pubDate>Fri, 12 Nov 2010 16:17:04 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-14407</guid>
		<description>[...] gives you the People bit of the POST method I&#8217;ve written about previously &#8211; the starting point for everything that [...] </description>
		<content:encoded><![CDATA[<p>[...] gives you the People bit of the POST method I&#8217;ve written about previously &#8211; the starting point for everything that [...] </p>
]]></content:encoded>
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	<item>
		<title>By: Jerry Patterson</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14406</link>
		<dc:creator>Jerry Patterson</dc:creator>
		<pubDate>Mon, 25 Oct 2010 20:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-14406</guid>
		<description>I would emphasize that UGC or any other type of content be of high quality.  I think that the importance of quality over quantity is so important in these days of junk content.</description>
		<content:encoded><![CDATA[<p>I would emphasize that UGC or any other type of content be of high quality.  I think that the importance of quality over quantity is so important in these days of junk content.</p>
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		<title>By: Ann Arbor Web Design</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14405</link>
		<dc:creator>Ann Arbor Web Design</dc:creator>
		<pubDate>Wed, 07 Apr 2010 00:39:06 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-14405</guid>
		<description>Yep, totally agree with the UGC strategies.  Content is so important, yet so often overlooked.</description>
		<content:encoded><![CDATA[<p>Yep, totally agree with the UGC strategies.  Content is so important, yet so often overlooked.</p>
]]></content:encoded>
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	<item>
		<title>By: Lost Remote &#124; Recognizing the local mobile real-time social web</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14404</link>
		<dc:creator>Lost Remote &#124; Recognizing the local mobile real-time social web</dc:creator>
		<pubDate>Thu, 25 Feb 2010 17:04:29 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-14404</guid>
		<description>[...] are mostly in real-time, so we want our digital interactions to be just as fast. Realize, too, that technology is just a tool and not a strategy. So as you plan content, advertising and marketing initiatives, the local mobile real-time social [...] </description>
		<content:encoded><![CDATA[<p>[...] are mostly in real-time, so we want our digital interactions to be just as fast. Realize, too, that technology is just a tool and not a strategy. So as you plan content, advertising and marketing initiatives, the local mobile real-time social [...] </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Technology is not a strategy, it&#8217;s a tool &#8211; part 2 &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14403</link>
		<dc:creator>Technology is not a strategy, it&#8217;s a tool &#8211; part 2 &#124; Online Journalism Blog</dc:creator>
		<pubDate>Mon, 08 Feb 2010 11:56:51 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=4311#comment-14403</guid>
		<description>[...] a tool &#8211; part 2   February 8th, 2010 by Paul Bradshaw No comments    A couple weeks ago I blogged about how people often confuse using technology as a tool with using technology as part of a [...] </description>
		<content:encoded><![CDATA[<p>[...] a tool &#8211; part 2   February 8th, 2010 by Paul Bradshaw No comments    A couple weeks ago I blogged about how people often confuse using technology as a tool with using technology as part of a [...] </p>
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