Comments on: Technology is not a strategy: it’s a tool http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/ A conversation. Sat, 11 Feb 2012 08:45:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Strategies vs tools redux | Online Journalism Blog http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-200151 Strategies vs tools redux | Online Journalism Blog Fri, 18 Nov 2011 09:40:40 +0000 http://onlinejournalismblog.com/?p=4311#comment-200151 [...] a point I’ve made before in Technology is not a strategy: it’s a tool (and its follow-up), and which is explored at length in my Online Journalism book. Too often in an [...] [...] a point I’ve made before in Technology is not a strategy: it’s a tool (and its follow-up), and which is explored at length in my Online Journalism book. Too often in an [...]

]]> By: Can we go beyond ‘Share on Facebook’? | Online Journalism Blog http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-36716 Can we go beyond ‘Share on Facebook’? | Online Journalism Blog Mon, 04 Jul 2011 20:42:44 +0000 http://onlinejournalismblog.com/?p=4311#comment-36716 [...] I think there’s more that could be done around this. As I’ve written before, technology is a tool, not a strategy, so here are some other opportunities that might be [...] [...] I think there’s more that could be done around this. As I’ve written before, technology is a tool, not a strategy, so here are some other opportunities that might be [...]

]]> By: Teaching community-based journalism | Online Journalism Blog http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14409 Teaching community-based journalism | Online Journalism Blog Wed, 16 Feb 2011 12:23:02 +0000 http://onlinejournalismblog.com/?p=4311#comment-14409 [...] tools needed to be chosen based on where the community is, and what the tools did. There’s no point starting a blog if all of your chosen community are using Facebook. And [...] [...] tools needed to be chosen based on where the community is, and what the tools did. There’s no point starting a blog if all of your chosen community are using Facebook. And [...]

]]> By: Technology is not a strategy, it’s a tool – part 2 | Online Journalism Blog http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14408 Technology is not a strategy, it’s a tool – part 2 | Online Journalism Blog Fri, 12 Nov 2010 16:19:55 +0000 http://onlinejournalismblog.com/?p=4311#comment-14408 [...] exercise in interactive thinking | Online Journalism Blog on Technology is not a strategy: it's a toolJerri Cook on Cooks Source anger moves on to Dairy Goat Journal’s Dave Belangerresat on [...] [...] exercise in interactive thinking | Online Journalism Blog on Technology is not a strategy: it's a toolJerri Cook on Cooks Source anger moves on to Dairy Goat Journal’s Dave Belangerresat on [...]

]]> By: An exercise in interactive thinking | Online Journalism Blog http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14407 An exercise in interactive thinking | Online Journalism Blog Fri, 12 Nov 2010 16:17:04 +0000 http://onlinejournalismblog.com/?p=4311#comment-14407 [...] gives you the People bit of the POST method I’ve written about previously – the starting point for everything that [...] [...] gives you the People bit of the POST method I’ve written about previously – the starting point for everything that [...]

]]> By: Jerry Patterson http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14406 Jerry Patterson Mon, 25 Oct 2010 20:21:40 +0000 http://onlinejournalismblog.com/?p=4311#comment-14406 I would emphasize that UGC or any other type of content be of high quality. I think that the importance of quality over quantity is so important in these days of junk content. I would emphasize that UGC or any other type of content be of high quality. I think that the importance of quality over quantity is so important in these days of junk content.

]]> By: Ann Arbor Web Design http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14405 Ann Arbor Web Design Wed, 07 Apr 2010 00:39:06 +0000 http://onlinejournalismblog.com/?p=4311#comment-14405 Yep, totally agree with the UGC strategies. Content is so important, yet so often overlooked. Yep, totally agree with the UGC strategies. Content is so important, yet so often overlooked.

]]> By: Lost Remote | Recognizing the local mobile real-time social web http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14404 Lost Remote | Recognizing the local mobile real-time social web Thu, 25 Feb 2010 17:04:29 +0000 http://onlinejournalismblog.com/?p=4311#comment-14404 [...] are mostly in real-time, so we want our digital interactions to be just as fast. Realize, too, that technology is just a tool and not a strategy. So as you plan content, advertising and marketing initiatives, the local mobile real-time social [...] [...] are mostly in real-time, so we want our digital interactions to be just as fast. Realize, too, that technology is just a tool and not a strategy. So as you plan content, advertising and marketing initiatives, the local mobile real-time social [...]

]]> By: Technology is not a strategy, it’s a tool – part 2 | Online Journalism Blog http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14403 Technology is not a strategy, it’s a tool – part 2 | Online Journalism Blog Mon, 08 Feb 2010 11:56:51 +0000 http://onlinejournalismblog.com/?p=4311#comment-14403 [...] a tool – part 2 February 8th, 2010 by Paul Bradshaw No comments A couple weeks ago I blogged about how people often confuse using technology as a tool with using technology as part of a [...] [...] a tool – part 2 February 8th, 2010 by Paul Bradshaw No comments A couple weeks ago I blogged about how people often confuse using technology as a tool with using technology as part of a [...]

]]> By: ANDRE VAN LOON http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/#comment-14402 ANDRE VAN LOON Sun, 24 Jan 2010 21:38:44 +0000 http://onlinejournalismblog.com/?p=4311#comment-14402 I am familiar with the cry mentioned above We need to have our own social network! In my experience, this cry arises from anxiety – the feeling that something terribly important is being missed and that everybody, literally the whole world, knows something that is being missed out on. But of course, the strength of feeling of being the outsider is not necessarily matched by a coherent social media strategy. I agree that technology is primarily a means to an end, at least in this context. I think the list on the site: Some common objectives for UGC and strategies associated with those, is a good starting point. My main point in responding to the list is that it is rather general and that, to be strategically effective in a real-life scenario, it needs to be adapted rigorously to concrete examples: particular sites with particular objectives. Also, a lot of what’s mentioned on the list is rather one-sided: what does a site wish to get out of engaging with social networks. How is it beneficial to ‘me’? Does that not rather miss the point that social networks are there to be engaged with and contributed to on a more equal basis? What I would therefore say to the list is that there should be more emphasis, when considering one’s objectives and strategies, in what a site can usefully add to a social network. What will others get from engaging with a social network of which a particular site is a member. Noone wants to feel that they are being ‘used’. That isn’t the point of social networks, really. I am familiar with the cry mentioned above We need to have our own social network! In my experience, this cry arises from anxiety – the feeling that something terribly important is being missed and that everybody, literally the whole world, knows something that is being missed out on. But of course, the strength of feeling of being the outsider is not necessarily matched by a coherent social media strategy.

I agree that technology is primarily a means to an end, at least in this context.

I think the list on the site: Some common objectives for UGC and strategies associated with those, is a good starting point. My main point in responding to the list is that it is rather general and that, to be strategically effective in a real-life scenario, it needs to be adapted rigorously to concrete examples: particular sites with particular objectives.

Also, a lot of what’s mentioned on the list is rather one-sided: what does a site wish to get out of engaging with social networks. How is it beneficial to ‘me’? Does that not rather miss the point that social networks are there to be engaged with and contributed to on a more equal basis? What I would therefore say to the list is that there should be more emphasis, when considering one’s objectives and strategies, in what a site can usefully add to a social network. What will others get from engaging with a social network of which a particular site is a member.

Noone wants to feel that they are being ‘used’. That isn’t the point of social networks, really.

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