Comments on: Technology is not a strategy, it’s a tool – part 2

By: links for 2010-04-13 « Onlinejournalismtest's Blog

links for 2010-04-13 « Onlinejournalismtest's Blog — Tue, 13 Apr 2010 14:09:15 +0000

[...] Technology is not a strategy, it’s a tool – part 2 | Online Journalism Blog Updated 'Technology is not a strategy, it's a tool – part 2' with an diagram on Twitter strategy: http://bit.ly/aSCC6P (tags: via:packrati.us) [...]

By: A local journalists Twitter guide « A Web editor's tale

A local journalists Twitter guide « A Web editor's tale — Mon, 22 Feb 2010 11:39:20 +0000

[...] Technology is not a strategy, it’s a tool – part 2, Paul Bradshaw [...]

By: Paul Bradshaw

Paul Bradshaw — Mon, 15 Feb 2010 10:43:07 +0000

Agreed. One thing I find interesting about technology is how it changes how you communicate. Blogging has changed my journalism; Seesmic made me learn new ways to communicate; Audioboo likewise. Each time you have to revisit the assumptions you make about communication in a new context.

By: Steven Adams

Steven Adams — Sun, 14 Feb 2010 22:56:08 +0000

Great post. I especially liked the table that outlined the different social media tools. As a journalism student, I find the possibilities in the field exciting but also sometimes overwhelming. This blog is helpful in clearly presenting the possibilities for journalism in the future.

By: Charles Borwick

Charles Borwick — Sun, 14 Feb 2010 05:59:08 +0000

I don’t think you can separate journalism from tools/technology, from politics, from culture, from revenue sources or from community.

You have to consider them all in the delivery of a message and you need to think about them all at once. The ability to represent things visually has a huge impact on what we say, even how we think.

So in my mind technology is not just a tool, it is part of the message, part of the thought process.

I think it would be interesting to look at how different journalists use different tools and see the connection between the kind of tools they use and the message the deliver. In many cases, the message is just a tool for great delivery or great delivery makes the message of sufficient interest to get it noticed.

Perhaps the best example of this is Hans Rosling at TED. His relatively simple use of visualization tools made what a message that would have received virtually no interest become one of the most watched TED videos. The impact was to clear up a misconception about 3rd world countries that would have otherwise remained sidelined in the world of “boring”.

By: Paul Bradshaw

Paul Bradshaw — Sat, 13 Feb 2010 20:57:14 +0000

Thanks – good to have some suggestions around Facebook.

By: Oliver Conner

Oliver Conner — Fri, 12 Feb 2010 21:48:32 +0000

You could mention Facebook: To create a community; to invite conversation; to spread reputation. What do you think?

By: Health Tweeder. A Neat Visual Tool… but is it Useful? « Laika’s MedLibLog

Tue, 09 Feb 2010 23:38:55 +0000

[...] Technology is not a strategy, it’s a tool – part 2 (onlinejournalismblog.com) [...]

By: Recommended Links for February 8th | Alex Gamela - Digital Media & Journalism

Mon, 08 Feb 2010 18:48:49 +0000

[...] Technology is not a strategy, it’s a tool – part 2 [...]

By: Jmac

Jmac — Mon, 08 Feb 2010 18:48:38 +0000

Good post

it’s something I have to go thru on a weekly basis…. So many companies confuse the two

in fact, most of the products we sell in (from my consultancy arm this fluid world – http://thisfluidworld.com/products.html) start with a definition of strategy from understanding

without this, the disasters we see in platform abuse from confusion, become common-place