http://onlinejournalismblog.com/2010/05/11/what-do-you-do-ben-ayers-social-media-manager-itv-com/ A conversation. Sat, 11 Feb 2012 08:45:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://onlinejournalismblog.com/2010/05/11/what-do-you-do-ben-ayers-social-media-manager-itv-com/#comment-15483 links for 2010-05-11 « Onlinejournalismtest's Blog Tue, 11 May 2010 14:06:49 +0000 http://onlinejournalismblog.com/?p=8469#comment-15483 [...] What do you do? Ben Ayers, Social Media Manager, ITV.com | Online Journalism Blog Blogged: What do you do? Ben Ayers, Social Media Manager, ITV.com http://bit.ly/bRhAJ4 (tags: via:packrati.us) [...] [...] What do you do? Ben Ayers, Social Media Manager, ITV.com | Online Journalism Blog Blogged: What do you do? Ben Ayers, Social Media Manager, ITV.com http://bit.ly/bRhAJ4 (tags: via:packrati.us) [...]

]]> http://onlinejournalismblog.com/2010/05/11/what-do-you-do-ben-ayers-social-media-manager-itv-com/#comment-15482 shruti suman Tue, 11 May 2010 13:31:17 +0000 http://onlinejournalismblog.com/?p=8469#comment-15482 its a nice article..quitw encouraging . Ben Ayers can be an ideal for people who want to have a good place in social media world its a nice article..quitw encouraging .
Ben Ayers can be an ideal for people who want to have a good place in social media world

]]> http://onlinejournalismblog.com/2010/05/11/what-do-you-do-ben-ayers-social-media-manager-itv-com/#comment-15481 Social Media Influence: Social Media News & Intelligence » Google’s social media distress signal reverberates across corporate world Tue, 11 May 2010 10:39:09 +0000 http://onlinejournalismblog.com/?p=8469#comment-15481 [...] It could pull a page from one of the most successful brand marketers ever, McDonald’s. The fast food giant last month hired Rick Wion, a PR veteran from Golin Harris in Chicago to serve as its first-ever director of social media with responsibilities ranging from conducting targeted outreach efforts with influential food bloggers to managing customer problems. I have my doubts that any PR specialist can successfully defuse the wave of customer service complaints that arise each day, but the hire shows ambition and a strong sense of what the social media specialists within an organization will have to deal with in the future. In short, it involves every part of the business that intersects with the customer. If that sounds like every part of the business, full-stop, you’re right. Even traditional media companies like Britain’s ITV see the social media director as someone more than a glorified digital marketing guy. [...] [...] It could pull a page from one of the most successful brand marketers ever, McDonald’s. The fast food giant last month hired Rick Wion, a PR veteran from Golin Harris in Chicago to serve as its first-ever director of social media with responsibilities ranging from conducting targeted outreach efforts with influential food bloggers to managing customer problems. I have my doubts that any PR specialist can successfully defuse the wave of customer service complaints that arise each day, but the hire shows ambition and a strong sense of what the social media specialists within an organization will have to deal with in the future. In short, it involves every part of the business that intersects with the customer. If that sounds like every part of the business, full-stop, you’re right. Even traditional media companies like Britain’s ITV see the social media director as someone more than a glorified digital marketing guy. [...]

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