I can’t speak for the UK, but the New Zealand experience says lower income, less educated people are more likely to subscribe to pay TV. It’ll be interesting to see if online newspapers go the same way.

It’s easy to overlook the way numbers and price work together, particularly online where the marginal cost of delivering an extra copy is effectively zero.

I’m not sure if the unique content is different enough or valuable enough – so I guess this will link back to the asking price.

Yep. I think you’re probably right on this. But either way, it’s going to be fascinating watching it.

So. OK: first – the readers are different and their purchasing behaviour is different. Second, they have more of them. Third, the price point is different. Fourth, they do unique content which has emotional and social value. Finally, they make content which is web-only.

Here’s another perspective, before you even look at the detail above: broadsheets have always been more dependent on advertising, and rarely been profitable. Tabloids are more dependent on sales, and are more often profitable. In other words, the NOTW is more experienced in selling content to readers; The Times is more experienced in selling readers to advertisers. I’m betting on experience.

Pete, editor at Dirty Garnet.

If you want to make it more interesting, I’ll personally bet you a tenner, if you want to take up the opposite prediction…

Would prefer the reply before March though, so as to not render this a hindsight induced farce.

Pete, editor at Dirty Garnet.