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	<title>Comments on: PCC gets SEO in new ruling on online corrections</title>
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	<link>http://onlinejournalismblog.com/2011/02/09/pcc-gets-seo-in-new-ruling-on-online-corrections/</link>
	<description>A conversation.</description>
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		<title>By: The Sun changes its story &#8211; but not the URL &#124; Online Journalism Blog</title>
		<link>http://onlinejournalismblog.com/2011/02/09/pcc-gets-seo-in-new-ruling-on-online-corrections/#comment-17883</link>
		<dc:creator>The Sun changes its story &#8211; but not the URL &#124; Online Journalism Blog</dc:creator>
		<pubDate>Mon, 14 Feb 2011 15:10:26 +0000</pubDate>
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		<description>[...] appears last week&#8217;s guidance from the PCC on correcting URLs as well as the contents of stories has not reached The Sun. Serene Branson&#8217;s on-air slurring [...] </description>
		<content:encoded><![CDATA[<p>[...] appears last week&#8217;s guidance from the PCC on correcting URLs as well as the contents of stories has not reached The Sun. Serene Branson&#8217;s on-air slurring [...] </p>
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		<title>By: Tweets that mention PCC gets SEO in new ruling on online corrections &#124; Online Journalism Blog -- Topsy.com</title>
		<link>http://onlinejournalismblog.com/2011/02/09/pcc-gets-seo-in-new-ruling-on-online-corrections/#comment-17882</link>
		<dc:creator>Tweets that mention PCC gets SEO in new ruling on online corrections &#124; Online Journalism Blog -- Topsy.com</dc:creator>
		<pubDate>Thu, 10 Feb 2011 10:57:19 +0000</pubDate>
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		<description>[...] This post was mentioned on Twitter by Paul Bradshaw and Online Journo Blog, Simon Cooper. Simon Cooper said: RT @paulbradshaw: Useful comment on PCC/SEO post by @pigsonthewing http://bit.ly/gqkzWj [...] </description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Paul Bradshaw and Online Journo Blog, Simon Cooper. Simon Cooper said: RT @paulbradshaw: Useful comment on PCC/SEO post by @pigsonthewing <a href="http://bit.ly/gqkzWj" rel="nofollow" onclick="urchinTracker('/outgoing/bit.ly/gqkzWj?referer=');">http://bit.ly/gqkzWj</a> [...] </p>
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		<title>By: Tweets that mention PCC gets SEO in new ruling on online corrections &#124; Online Journalism Blog -- Topsy.com</title>
		<link>http://onlinejournalismblog.com/2011/02/09/pcc-gets-seo-in-new-ruling-on-online-corrections/#comment-17881</link>
		<dc:creator>Tweets that mention PCC gets SEO in new ruling on online corrections &#124; Online Journalism Blog -- Topsy.com</dc:creator>
		<pubDate>Wed, 09 Feb 2011 21:04:47 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=12892#comment-17881</guid>
		<description>[...] This post was mentioned on Twitter by Paul Bradshaw, Paul Bradshaw and Online Journo Blog, Tens Technology. Tens Technology said: PCC gets SEO in new ruling on online corrections http://bit.ly/gGMD8a [...] </description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Paul Bradshaw, Paul Bradshaw and Online Journo Blog, Tens Technology. Tens Technology said: PCC gets SEO in new ruling on online corrections <a href="http://bit.ly/gGMD8a" rel="nofollow" onclick="urchinTracker('/outgoing/bit.ly/gGMD8a?referer=');">http://bit.ly/gGMD8a</a> [...] </p>
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		<title>By: Andy Mabbett</title>
		<link>http://onlinejournalismblog.com/2011/02/09/pcc-gets-seo-in-new-ruling-on-online-corrections/#comment-17880</link>
		<dc:creator>Andy Mabbett</dc:creator>
		<pubDate>Wed, 09 Feb 2011 21:04:30 +0000</pubDate>
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		<description>The PCC&#039;s advice is bad, or at best inadequately specific.

If a published URL such as that in your first example - which may be indexed by search engines, bookmarked, printed on paper, linked to by third parties or otherwise still in circulation - contains false information or implication, then it should be redirected (status 301 &quot;moved permanently&quot;) to the corrected article or to a stand-alone correction, at a more suitable URL.

Returning a 404 &quot;not found&quot; error code might be seen as indicating an administrative error, or as a routine time-based deletion, rather than a correction.</description>
		<content:encoded><![CDATA[<p>The PCC&#8217;s advice is bad, or at best inadequately specific.</p>
<p>If a published URL such as that in your first example &#8211; which may be indexed by search engines, bookmarked, printed on paper, linked to by third parties or otherwise still in circulation &#8211; contains false information or implication, then it should be redirected (status 301 &#8220;moved permanently&#8221;) to the corrected article or to a stand-alone correction, at a more suitable URL.</p>
<p>Returning a 404 &#8220;not found&#8221; error code might be seen as indicating an administrative error, or as a routine time-based deletion, rather than a correction.</p>
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