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	<title>Comments on: Serene Branson: The Sun changes its story &#8211; but not the URL</title>
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	<link>http://onlinejournalismblog.com/2011/02/14/serene-branson-the-sun-changes-its-story-but-not-the-url/</link>
	<description>A conversation.</description>
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		<title>By: Jason Holloway</title>
		<link>http://onlinejournalismblog.com/2011/02/14/serene-branson-the-sun-changes-its-story-but-not-the-url/#comment-17908</link>
		<dc:creator>Jason Holloway</dc:creator>
		<pubDate>Tue, 15 Feb 2011 21:33:00 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=13043#comment-17908</guid>
		<description>It looks like carbon monoxide poisoning to me. Look at where she&#039;s standing.</description>
		<content:encoded><![CDATA[<p>It looks like carbon monoxide poisoning to me. Look at where she&#8217;s standing.</p>
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		<title>By: Neil Sanderson</title>
		<link>http://onlinejournalismblog.com/2011/02/14/serene-branson-the-sun-changes-its-story-but-not-the-url/#comment-17907</link>
		<dc:creator>Neil Sanderson</dc:creator>
		<pubDate>Tue, 15 Feb 2011 16:17:51 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=13043#comment-17907</guid>
		<description>First, when an article is fundamentally altered, as this one was by the Sun, it should not be kept on the original URL. That leads to reader confusion (e.g. the URL and the headline not matching and the comments being no longer in context). 

But it does two things for the publisher: it erases evidence of the original (insensitive) story and it capitalizes on referral traffic to the original (insensitive) story. Good reasons, if you don&#039;t care much about being honest with your readers.

If the Sun had created a new article, the comments on the original article would still be seen in their proper context, and we wouldn&#039;t have to talk about removing comments.

Second, what is wrong with the Sun (yes, that&#039;s a rhetorical question) that they would have published such rubbish in the first place?</description>
		<content:encoded><![CDATA[<p>First, when an article is fundamentally altered, as this one was by the Sun, it should not be kept on the original URL. That leads to reader confusion (e.g. the URL and the headline not matching and the comments being no longer in context). </p>
<p>But it does two things for the publisher: it erases evidence of the original (insensitive) story and it capitalizes on referral traffic to the original (insensitive) story. Good reasons, if you don&#8217;t care much about being honest with your readers.</p>
<p>If the Sun had created a new article, the comments on the original article would still be seen in their proper context, and we wouldn&#8217;t have to talk about removing comments.</p>
<p>Second, what is wrong with the Sun (yes, that&#8217;s a rhetorical question) that they would have published such rubbish in the first place?</p>
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		<title>By: Donald</title>
		<link>http://onlinejournalismblog.com/2011/02/14/serene-branson-the-sun-changes-its-story-but-not-the-url/#comment-17906</link>
		<dc:creator>Donald</dc:creator>
		<pubDate>Tue, 15 Feb 2011 06:41:20 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=13043#comment-17906</guid>
		<description>you are an insensitive ass.  if your mother called your cell phone and this was what your heard on the other end, you tell me how you&#039;d react.  grow up.</description>
		<content:encoded><![CDATA[<p>you are an insensitive ass.  if your mother called your cell phone and this was what your heard on the other end, you tell me how you&#8217;d react.  grow up.</p>
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		<title>By: imeanwhat</title>
		<link>http://onlinejournalismblog.com/2011/02/14/serene-branson-the-sun-changes-its-story-but-not-the-url/#comment-17905</link>
		<dc:creator>imeanwhat</dc:creator>
		<pubDate>Mon, 14 Feb 2011 19:18:08 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=13043#comment-17905</guid>
		<description>My theory is that she did too much blow while partying with the stars during the pre-show. This is a clear case of coke jaw. Read more about her sniffly little episode @imeanwhat http://bit.ly/f4bb3t</description>
		<content:encoded><![CDATA[<p>My theory is that she did too much blow while partying with the stars during the pre-show. This is a clear case of coke jaw. Read more about her sniffly little episode @imeanwhat <a href="http://bit.ly/f4bb3t" rel="nofollow" onclick="urchinTracker('/outgoing/bit.ly/f4bb3t?referer=');">http://bit.ly/f4bb3t</a></p>
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		<title>By: Tweets that mention Serene Branson: The Sun changes its story – but not the URL &#124; Online Journalism Blog -- Topsy.com</title>
		<link>http://onlinejournalismblog.com/2011/02/14/serene-branson-the-sun-changes-its-story-but-not-the-url/#comment-17904</link>
		<dc:creator>Tweets that mention Serene Branson: The Sun changes its story – but not the URL &#124; Online Journalism Blog -- Topsy.com</dc:creator>
		<pubDate>Mon, 14 Feb 2011 15:39:44 +0000</pubDate>
		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=13043#comment-17904</guid>
		<description>[...] This post was mentioned on Twitter by Paul Bradshaw, malcolm coles, Hayley Constantine, pbfhpunk, Tabloid Watch and others. Tabloid Watch said: RT @paulbradshaw: Serene Branson: The Sun changes its story - but not the URL http://bit.ly/fu06lK [...] </description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Paul Bradshaw, malcolm coles, Hayley Constantine, pbfhpunk, Tabloid Watch and others. Tabloid Watch said: RT @paulbradshaw: Serene Branson: The Sun changes its story &#8211; but not the URL <a href="http://bit.ly/fu06lK" rel="nofollow" onclick="urchinTracker('/outgoing/bit.ly/fu06lK?referer=');">http://bit.ly/fu06lK</a> [...] </p>
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