Author Archive

Why it’s dangerous to compare print figures to website stats

Dan Thornton, Community Marketing Manager at Bauer Media, reposting from his blog, TheWayoftheWeb. Although hardly newspaper/print apologists, both John Duncan and Martin Langeveld have posted interesting articles trying to compare the print/online split in newspaper readership in number terms. Duncan comes in with online having 17% of page impressions on Inksniffer using the Guardian as a case study, while Langeveld
Read more…