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Paul Bradshaw
Linkspam latest: Guardian to make text ads ‘nofollow’

March 2nd, 2010 by Paul Bradshaw

In reporting yesterday on the linkspam story covered here last week (*cough*), The Guardian appeared to have opened something of a can of worms, with commenters quickly pointing out that The Guardian itself is publishing text ads without ‘nofollow’ tags.

Media hypocrisy? Almost. The newspaper’s SEO expert Paul Roach eventually chipped in to clarify:

“We are in the process of updating our no follows across the whole of the site. The links you mention are do follow at the moment, but have only been so for a short period of time. Our policy of using no follow is for all commercial links and UGC, and we’re aware that the no follow tag isn’t on the links you mention. It will be added to those links very soon.”

The comment thread as a whole is worth reading for an insight into the difficulties of this area. Sarah Hartley mentioned a recent meeting of the Digital Editors’ Network where:

“A few regional and local newspapers had already been approached by advertisers keen to benefit from the page rank such bona fide websites earn.
“The general feeling at the meeting was that this would be a move which, would not only be detrimental to the organsations’ page rank, but could also compromise, or at lease confuse, the difference between editorial and commercial content.”

And Martin Belam and others pointed out that Google’s own guidelines appear to be rather inconsistent on the matter (although their actions, it has to be said, are less ambiguous).

The sad fact is that many publishers are not in a position to take any judgement at all – it’s short term money or bust – and they’re willing to risk the PageRank penalty and resultant drop is ad revenue in the longer term.

(h/t to Malcolm Coles for pointing me to the comment thread early on)

Paul Bradshaw
Reflections on the Birmingham Social Media Treasure Hunt

March 2nd, 2010 by Paul Bradshaw

A couple weeks ago I took a group of students away from the classroom for an experiment in teaching blogging and social capital – the Birmingham Social Media Treasure Hunt.

After a quick briefing and some pointers on using Posterous and Twitter from a mobile phone, the students fanned out across the city, finding people with a social media presence, talking to them, and blogging, tweeting and audiobooing all the while. The idea was to get them to stop thinking about ‘the story’, start building social capital, and think of online journalism as something that can take place away from a desk.

thought was weird at the beginning but ended up by enjoying it !

Now some time has passed I wanted to share how the experiment went and how the students found it.

In short: it worked. [Read more]

Paul Bradshaw
How do I hate thee, Digital Economy Bill? Let me count the ways…

March 1st, 2010 by Paul Bradshaw

1. It’s the economy, stupid

Last week’s official advice (Word doc) on the bill ‘would effectively “outlaw open Wi-Fi for small businesses”‘ said Lilian Edwards, professor of internet law at Sheffield University.

“This is going to be a very unfortunate measure for small businesses, particularly in a recession, many of whom are using open free Wi-Fi very effectively as a way to get the punters in,” Edwards said.

It also makes it harder and more expensive for the sort of mobile young business people who frequent these shops. In Birmingham, for example, many entrepreneurs meet in places like Urban Coffee Company and Coffee Lounge to network, exchange ideas, and work (often at the same time). Take that away and you’re making it more expensive for those people to do business, it’s as simple as that.

In addition, the likes of Clause 17 (see below) make it difficult for any business to plan and innovate in an environment which can be changed on the whim of the Secretary of State.

2. Death to open access

Last week’s document would also “leave libraries and universities in an uncertain position,” adds Edwards. From ZDNet:

“Universities cannot be exempted, [Lord] Young said [in the document], because some universities already have stringent anti-file-sharing rules for their networks, and “it does not seem sensible to force those universities who already have a system providing very effective action against copyright infringement to abandon it and replace it with an alternative”.”

In fact, the government would do well to look more closely at just how ‘effective’ those university measures have been. I know of students who have had internet access cut off without notice for apparently completely legal activity. I guess you’d call that ‘collateral damage’, and it’s a sign of things to come if we extend the principle throughout the country.

There’s a principle of open access to knowledge here that lies at the heart of what libraries and universities do. Restricting their (already hamstrung) ability to offer that is of real concern.

3. Unchecked power

Clause 17. Backed by the NUJ. Are you insane?

Clause 11. From SamKnows:

“What’s rapidly becoming the textbook example of this is the way that legislation designed to freeze terrorist funds was used against one of Iceland’s banks, Landisbanki, during the country’s recent financial crisis.

“[Francis Davey, a practising barrister and legal advisor, says] “Clause 11 could easily be used to force the blocking of specific sites or group of sites, such as those that have been identified as having unlawful content by an organisation like the Internet Watch Foundation; or the choking of specific forms of P2P protocol,” he told Samknows. “There is not even a requirement that the subscribers to ISP’s are made aware of technical measures which could be imposed by stealth. The fact that there is no need to publish or consult on the use of the power means that there is minimal external quality control, or publicity which might serve in lieu of parliamentary scrutiny.””

4. The logic behind it is flawed, the data is skewed, and most people don’t want it

There’s a great piece by Rory Cellan-Jones that identifies some of the data that is lacking surrounding the bill. Meanwhile, hello everyone from Mark Thomas and Google, Facebook, Yahoo and eBay, to MI5, Talk Talk and, yes, Stephen Fry, the Serious and Organised Crime Agency, Metropolitan Police, Consumer Focus, er, the public according to polls.

What can you do?

You don’t even have to take to the streets…

You can also receive email and RSS updates for the Bill via the Parliament website

Paul Bradshaw
When your website is a platform you can collect taxes

March 1st, 2010 by Paul Bradshaw

A good example of how seeing your website as a platform for other people to do things can lead to one of the oldest business models around: taxes. From TheNextWeb:

“Facebook still has one major trick up its revenue-sleeve: taxes. With companies such as Zynga raking in millions from the Facebook platform, Facebook could easily implement a 10% tax with little damage to its community, instantly raising tens of million more in revenue.”

Paul Bradshaw
Interview with a multimedia photojournalist

February 26th, 2010 by Paul Bradshaw

David Berman is a multimedia photojournalist who works as a photographer at Northcliffe’s Surrey Mirror. I asked him some questions about his role which I thought I would post here. But first, a showreel of his work…

“I started making Soundslides at the Croydon Advertiser at the back end of ‘06, and kept presenting both on- and off-diary assignments as Soundslides and, later, video. There is still some interest locally at the paper for me to do multimedia stuff but only if it doesn’t ‘get in the way of proper work’.

“What is a multimedia photojournalist? A photographer who is unafraid of learning new skills and technologies. A photographer who is passionate about telling stories, shooting compelling images be it still or video. I look at it as an opportunity to get back to being a story teller not just a space filler for the print edition. I shoot, I edit and I publish. [Read more]

Paul Bradshaw
Experiments in online journalism

February 25th, 2010 by Paul Bradshaw

Last month the first submissions by students on the MA in Online Journalism landed on my desk. I had set two assignments. The first was a standard portfolio of online journalism work as part of an ongoing, live news project. But the second was explicitly branded ‘Experimental Portfolio‘ – you can see the brief here. I wanted students to have a space to fail. I had no idea how brave they would be, or how successful. The results, thankfully, surpassed any expectations I had. They included:

There are a range of things that I found positive about the results. Firstly, the sheer variety – students seemed to either instinctively or explicitly choose areas distinct from each other. The resulting reservoir of knowledge and experience, then, has huge promise for moving into the second and final parts of the MA, providing a foundation to learn from each other. [Read more]

Paul Bradshaw
Why was Simon Perry ejected from Newport coroner’s court?

February 24th, 2010 by Paul Bradshaw

Very odd scenes at the coroner’s court at Newport in the Isle of Wight, where VentnorBlog’s Simon Perry was ejected by the coroner’s officer – at first, according to Perry, on the grounds that he had suddenly ceased to be a journalist (VentnorBlog have a fine record of attending meetings and hearings), then as a member of the public on the grounds that the court was full; and finally, “Telling him that someone had offered to step out of the court to make a space for us, he said that would make no difference. [Read more]

Paul Bradshaw
Extortion racket? Now that’s a business model we haven’t tried…

February 24th, 2010 by Paul Bradshaw

Curious goings on at Yelp, which is being sued for alleged extortion.

TechCrunch reports that

The plaintiff in the suit, a veterinary hospital in Long Beach, CA, is said to have requested that Yelp remove a negative review from the website, which was allegedly refused by the San Francisco startup, after which its sales representatives repeatedly contacted the hospital demanding payments of roughly $300 per month in exchange for hiding or deleting the review.

The lawsuit calls it an “extortion racket”. Desperate times and all that…


Paul Bradshaw
The paradox of the BBC, objectivity, and UGC

February 24th, 2010 by Paul Bradshaw

Last week I took a group of MA Online Journalism students to visit the BBC’s User Generated Content Hub. It was a hugely informative conversation about how the biggest team of its kind in the world manages an enormous flow of texts, comments, images and other media (If you want to see more, Caroline Beavon has video of the whole thing, while I recorded a couple of Audioboos answering questions posed via Twitter).

As we were discussing the changing nature of the hub – it is increasingly looking to engage with users beyond the core BBC audience – it became apparent that there is a paradox at the heart of what the BBC does here – and by extension, any UGC effort. And it’s a paradox around objectivity and neutrality. [Read more]

Paul Bradshaw
Are newspapers selling linkspam? (Again?)

February 23rd, 2010 by Paul Bradshaw

Interesting post over at Vertical Leap on the apparent plan of local newspapers to sell links, revealed at an SEO conference in Brighton:

“Apparently a very large network of hundreds, if not thousands of local and national newspaper websites across the US and UK have apparently signed up to begin selling of links. The plan is for them to identify pages that have little to no traffic, and sell links in context on these pages in large quantities to manipulate Google’s search engine rankings in the favour of those sites that are linked to as a result.”

Clever as this idea may sound, the newspapers may want to research what happened when other publications tried the same approach. The Irish Independent, the Economist and The Times are among publications whose PageRank has been penalised by Google.

It’s called “linkspam” and it works like this: [Read more]