Are Facebook quoting different prices for the same ad based on your profile? Guest contributor Desi Velikova thinks so. In a cross-post from her own blog, she writes how the same ad campaign would have cost her employer 8 times more depending on which user account it was purchased from.
In a guest post for OJB, Neil Thurman highlights a new research report that suggests that Live Blogs outperform other online news formats by up to 300% and are seen by readers as more transparent, trusted, and ‘factual’ than conventional online news stories.
This week feels very much like 2009. That year I published a post titled ‘How the web changed the economics of news‘, a brief overview of some of the economic factors impacting on publishing which has recently experienced a resurgence of interest thanks to a Kingston University tutor whose students have been asked to review it. Their posts have been illuminating: not much, it seems, has changed since 2009. Many still think journalism is a high priesthood which will continue to thrive.
Meanwhile, Editor and Publisher’s Kristina Ackermann argues in an editorial that “digital first wasn’t enough to keep [Journal Register Co] from sinking back into bankruptcy” because digital didn’t make as much profit as print and, therefore, it should be abandoned. The NUJ New Media blog piles in with “This has never been a strategy for increasing profitability, but rather a strategy for slashing costs.”
*Sigh.* Continue reading