Category Archives: online video

YouTube advice from Anna Gardner, Lily Pebbles and Hannah Witton (and tips playlist)

youtubers Hannah Witton, Lilly Pebbles, Anna Gardner

YouTubers: L-R: Anna Gardner, Lily Pebbles and Hannah Witton

 

The highlight of this week’s Rethink Media conference in Birmingham was undoubtedly the panel on YouTube, chaired by Hannah Witton with Anna Gardner and Lily Pebbles.

It was very much in the YouTube genre: a breezy and chatty affair which managed to sneak in mentions of MCNs and CPMs alongside references to the importance of being unique and personal.

Keep doing it – for years

Dedication and persistence was very much a recurring piece of advice from all three panelists. “There is no magic formula, just be consistent,” said Lily Pebbles. “Don’t take your foot off the pedal.” Continue reading

2 quotes you need to read about Facebook’s video moves

From John Herrman yesterday:

“What the shift to Facebook video means is that Facebook is more interested in hosting the things media companies make than just spreading them, that it views links to outside pages as a problem to be solved, and that it sees Facebook-hosted video as an example of the solution. A company that uploads its videos to Facebook is not the publisher of those videos. At best, it produced them. Continue reading