Archive for the 'SEO' Category

Are Sky and BBC leaving the field open to Twitter competitors?

At first glance, Sky’s decision that its journalists should not retweet information that has “not been through the Sky News editorial process” and the BBC’s policy to prioritise filing “written copy into our newsroom as quickly as possible” seem logical. For Sky it is about maintaining editorial control over all content produced by its staff. For the BBC, it seems to be
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Sockpuppetry and Wikipedia – a PR transparency project

Last month you may have read the story of lobbyists editing Wikipedia entries to remove criticism of their clients and smear critics. The story was a follow-up to an undercover report by the Bureau of Investigative Journalism and The Independent on claims of political access by Bell Pottinger, written as a result of investigations by SEO expert Tim Ireland. Ireland was particularly interested
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VIDEO: Tim Ireland on the importance of networks in SEO

Last month I invited Tim Ireland to take questions from students at City University about his experiences in SEO and related issues. One particular section, when he spoke of the role of networks in the legend of Paul Revere, and the significance of the Daily Mail’s false Amanda Knox report, struck me as particularly interesting, so I’m republishing it here.
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Magazine Editing – 3rd edition now out (disclosure: I edited it)

UPDATE: Readers of this blog can now get a 20% discount off the book by using the code ME1211 when ordering on the Routledge site. Magazine Editing is one of those books that I’ve used for years in my teaching. Unlike most books in the field, it has a healthy focus on the less glamorous aspects of running magazines, such
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Following the money: making networks visible with HTML5

Network analysis – the ability to map connections between people and organisations – is one branch of data journalism which has enormous potential. But it is also an area which has not yet been particularly well explored, partly because of the lack of simple tools with which to do it. One recent example – AngelsOfTheRight.net - is particularly interesting, because of
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Translation: Writing for the web – in Montenegrin

Here’s one of those posts I never expected to be writing: my presentation on Writing for the Web has been translated into Montenegrin by Andrijana Rabrenovic, Senior lecturer of the Faculty of Political Sciences in Podgorica, Montenegro. Here it is:

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The style challenge

Time was when a journalist could learn one or two writing styles and stick with them. They might command enormous respect for being the best at what they did. But sometimes, when that journalist moved to another employer, their style became incongruous. And they couldn’t change. This is the style challenge, and it’s one that has become increasingly demanding for
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My online journalism book is now out

The Online Journalism Handbook, written with Liisa Rohumaa, has now been published. You can get it here. I’ve been blogging throughout the process of writing the book – particularly the chapters on data journalism, blogging and UGC – and you can still find those blog posts under the tag ‘Online Journalism Book‘. Other chapters cover interactivity, audio slideshows and podcasting,
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What I learned from the Facebook Page experiment – and what happens next

Cross-posted from the BBC College of Journalism blog: Last week my experiment in running a blog entirely through a Facebook Page quietly came to the end of its allotted four weeks. It’s been a useful exercise, and I’m going to adapt the experiment slightly. Here’s what I’ve learned: It suits emotive material The most popular posts during that month were
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Does Twitter improve your site’s search engine results?

Yes. Or at least according to a couple of blog posts in the SEO blogosphere. Back in December Search Engine Land’s Danny Sullivan asked what “social signals” Google and Bing count in their algorithms. Previously, the answer would have been none, as far as Twitter is concerned, because like most social media (including blog comments, forum posts and social networks)
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