Searches for ‘content marketing’ according to Google Trends. Since February the term has been at the peak of its popularity [Tweet this image]
In a guest post for OJB, Nick Chowdrey looks at why increasing numbers of SEO agencies are hiring journalists.
As online marketing and search engine optimisation (SEO) practices have evolved, journalists have become increasingly sought-after by the agencies that compete to improve their clients’ rankings.
“For a long time there was a very poor practice in online marketing,” says Joe Sharp, Head of SEO at Hearst Magazines. “Generic advertorials were duplicated across multiple sites with strategic links engineered to increase SEO value. Continue reading →
In a previous post, we saw that some regional newspapers do a lot better than others in terms of their Twitter click-through rate. Johnston Press titles, The Northampton Chronicle and Echo, The Scotsman and The Lancashire Evening Post tended to perform the best out of the 10 newspapers that we looked at in this regard.
The Online Journalism Blog talked to Mark Woodward, head of websites at Johnston Press, about the findings and about how Johnston Press sees Twitter as a whole.
Image: Johnston Press
How Johnston Press adapted to Twitter
The need to adapt to the evolving digital landscape is very important for regional newspapers as they attempt to reduce the well documented decline in readership.
A large part of this adaptation is concerned with the growth of social media and the ways that this can be used to drive traffic to a news site.
Out of all the papers analysed in the original post, the Johnston Press titles seemed to be doing this best.
If you’re writing blog posts there are a number of formatting options you should be using regularly to make your article easier to read for users, and easier to understand for search engines (and therefore search engine optimisation). Here’ s a rundown of the 7 most important ones. Continue reading →
Around this time last year I wrote on this blog about ‘Generation Audioboo’ and the opportunities for anyone entering the field of digital journalism. A year on, there are more free tools, and more editorial choice. Google Hangouts are now ‘On Air’ for all, for example.
Students on the Interactive Journalism MA course at City University London have been setting up their own live events. Yesterday’s group ran a Google Hangout, themed around social media use for journalists. It was live on air; you can view it – and the class discussion below the video – here.
Google’s guidance on linking has just been updated to include free gifts among the factors that might count against a webpage’s ranking.
The guidance on link schemes now includes “sending someone a ‘free’ product in exchange for them writing about it and including a link” as an example of “link schemes which can negatively impact a site’s ranking in search results” Continue reading →
As a new semester nears, I thought I would anticipate the ‘What should I read?’ enquiries by sharing an aggregated reading list from the classes I teach at both Birmingham City University and City University London. Here are 10 key topics with varying numbers of books for each – I’d very much welcome other suggestions:
Having outlined some of the data journalism processes involved in the Olympic torch relay investigation, in part 2 I want to touch on how verification and ‘passive aggressive newsgathering’ played a role.
Verification: who’s who
Data in this story not only provided leads which needed verifying, but also helped verify leads from outside the data. Continue reading →
“A subeditor preparing an article for our website will, among other things, be expected to write headlines that are optimised for search engines so the article can be easily seen online, add keywords to make sure it appears in the right places on the website, create packages to direct readers to related articles, embed links, attach pictures, add videos and think about how the article will look when it is accessed on mobile phones and other digital platforms. Continue reading →
Online multimedia production has for a few years now come with the guidance to ‘chunk’ content: instead of producing linear content, as you would for a space in a linear broadcast schedule, you split your content into specific chunks of material that each tackles a different aspect of the issue or story being covered. Interfaces like these show the idea in practice best: