Category Archives: SEO

SEO recruiters look for journalists as Google gets fussier

content marketing trend

Searches for ‘content marketing’ according to Google Trends. Since February the term has been at the peak of its popularity [Tweet this image]

In a guest post for OJB, Nick Chowdrey looks at why increasing numbers of SEO agencies are hiring journalists.

As online marketing and search engine optimisation (SEO) practices have evolved, journalists have become increasingly sought-after by the agencies that compete to improve their clients’ rankings.

“For a long time there was a very poor practice in online marketing,” says Joe Sharp, Head of SEO at Hearst Magazines. “Generic advertorials were duplicated across multiple sites with strategic links engineered to increase SEO value. Continue reading

How hashtags made puns acceptable in SEO

For some time now basic SEO advice on puns has been simple: don’t do it*.

But the Huffington Post story below (brought to my attention by Christina Kenny) shows how hashtags can make puns SEO-friendly as well – as long as they’ve been adopted by a larger audience, not just coined by the headline writer.

That headline: #Poonami Flows Through Kennington, South London After Sewage Pipe Burst (PICTURES)

That headline actually has 7 keywords in total – it’s extremely heavily SEO’d for people searching for “sewage pipe burst” and “Kennington” or “South London”.

But it also recognises that many people will be searching for more on this story having seen the #poonami hashtag on Twitter. Continue reading

The regional press on Twitter: interview with Johnston Press’s Mark Woodward

In a previous post, we saw that some regional newspapers do a lot better than others in terms of their Twitter click-through rate. Johnston Press titles, The Northampton Chronicle and Echo, The Scotsman and The Lancashire Evening Post tended to perform the best out of the 10 newspapers that we looked at in this regard.

The Online Journalism Blog talked to Mark Woodward, head of websites at Johnston Press, about the findings and about how Johnston Press sees Twitter as a whole.

Johnston Press Logo

Image: Johnston Press

How Johnston Press adapted to Twitter

The need to adapt to the evolving digital landscape is very important for regional newspapers as they attempt to reduce the well documented decline in readership.

A large part of this adaptation is concerned with the growth of social media and the ways that this can be used to drive traffic to a news site.

Out of all the papers analysed in the original post, the Johnston Press titles seemed to be doing this best.

Continue reading

7 buttons you should be using in the WordPress edit view

Wordpress Formatting Menu with selectedText

If you’re writing blog posts there are a number of formatting options you should be using regularly to make your article easier to read for users, and easier to understand for search engines (and therefore search engine optimisation). Here’ s a rundown of the 7 most important ones. Continue reading

Interactive journalism for students – on air

Around this time last year I wrote on this blog about ‘Generation Audioboo’ and the opportunities for anyone entering the field of digital journalism.  A year on, there are more free tools, and more editorial choice. Google Hangouts are now ‘On Air’ for all, for example.

Students on the Interactive Journalism MA course at City University London have been setting up their own live events. Yesterday’s group ran a Google Hangout, themed around social media use for journalists. It was live on air; you can view it – and the class discussion below the video – here.

Rob Grant, a student on the course, led the discussion with to Sarah Marshall, technology editor at Journalism.co.ukAdam Tinworth, journalist and consultant (and a visiting lecturer at City) and Nick Petrie, social media and campaigns editor at The Times about journalism and social media in a Google+ Hangout. Continue reading

Does Google think your product review is linkspam?

Be prepared... by Mark Lindner

Image by Mark Lindner on Flickr

Google’s guidance on linking has just been updated to include free gifts among the factors that might count against a webpage’s ranking.

The guidance on link schemes now includes “sending someone a ‘free’ product in exchange for them writing about it and including a link” as an example of “link schemes which can negatively impact a site’s ranking in search results” Continue reading

A reading list for studying online journalism

As a new semester nears, I thought I would anticipate the ‘What should I read?’ enquiries by sharing an aggregated reading list from the classes I teach at both Birmingham City University and City University London. Here are 10 key topics with varying numbers of books for each – I’d very much welcome other suggestions:

  1. Working in networks: Yochai Benkler, The Wealth of Networks; Richard Millington, The Proven Path (PDF)
  2. Content strategy: John Battelle, The Search; Bill Tancer, Click; David Kirkpatrick, The Facebook Effect
  3. Platforms: Mark Luckie: The Digital Journalist’s Handbook
  4. Live and mobile journalism: Mark Briggs, Journalism Next; Dan Gillmor, Mediactive
  5. Multimedia: Janet Kolodzy, Convergence Journalism and Practicing Convergence Journalism; Atton & Hamilton, Alternative Journalism; Wilma de Jong, Creative Documentary
  6. UGC, social media and community management: Axel Bruns, Gatewatching; Andrew Lih, Wikipedia Revolution; Jeff Jarvis, What Would Google Do?
  7. Data journalism: Bradshaw and Rohumaa, The Online Journalism Handbook; Andrew Dilnot, The Tiger That Isn’t; Darrell Huff, How to Lie With Statistics; Dona Wong, The Wall Street Guide to Information Graphics; Nathan Yau, Visualize This; Paul Bradshaw, Scraping for Journalists
  8. Law, ethics and online journalism: Friend and Singer, Online Journalism Ethics; Lawrence Lessig, Code; O’Hara and Shadbolt, Spy in the Coffee Machine; Curran, Fenton & Freedman, Misunderstanding the Internet
  9. Experimentation: Clay Shirky, Here Comes Everybody (ch10: Failure for Free); Michalko, Thinkertoys chapter 9; Ian Bogost, Newsgames; Matt Mason, The Pirate’s Dilemma (ch5: Boundaries)
  10. Enterprise: Ken Doctor, Newsonomics; Simon Waldman, Creative Disruption; David Weinberger, Everything is Miscellaneous

You might also find previous posts useful: