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	<title>Online Journalism Blog &#187; Adrian Monck</title>
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		<title>Letter to Govt. pt2: The opportunities and implications of BBC partnerships with local media</title>
		<link>http://onlinejournalismblog.com/2009/04/29/letter-to-govt-pt2-the-opportunities-and-implications-of-bbc-partnerships-with-local-media/</link>
		<comments>http://onlinejournalismblog.com/2009/04/29/letter-to-govt-pt2-the-opportunities-and-implications-of-bbc-partnerships-with-local-media/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 09:15:44 +0000</pubDate>
		<dc:creator>adrianmonck</dc:creator>
				<category><![CDATA[online journalism]]></category>
		<category><![CDATA[Adrian Monck]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[court reporting]]></category>
		<category><![CDATA[itn]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[lettertogovt]]></category>
		<category><![CDATA[partnerships]]></category>

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		<description><![CDATA[As part of a group response to  the government&#8216;s inquiry into the future of local and regional media, Adrian Monck looks at the implications of BBC partnerships with regional media. Blog comments will be submitted to the inquiry as well. If you wish to add a blog post to the submission please add a link to one of the OJB posts &#8211; a linkback will be<br /><span class="read_more"><a href="http://onlinejournalismblog.com/2009/04/29/letter-to-govt-pt2-the-opportunities-and-implications-of-bbc-partnerships-with-local-media/">Read more...</a></span>]]></description>
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<p><em>As part of </em><a href="http://onlinejournalismblog.com/tag/lettertogovt"><em>a group response to  the government</em></a><em>&#8216;s</em><a href="http://www.parliament.uk/parliamentary_committees/culture__media_and_sport/cms090325a.cfm" onclick="urchinTracker('/outgoing/www.parliament.uk/parliamentary_committees/culture_media_and_sport/cms090325a.cfm?referer=');"><em> </em></a><a href="http://www.parliament.uk/parliamentary_committees/culture__media_and_sport/cms090325a.cfm" onclick="urchinTracker('/outgoing/www.parliament.uk/parliamentary_committees/culture_media_and_sport/cms090325a.cfm?referer=');"><em>inquiry </em></a><em>into the future of local and regional media, </em><strong><a href="http://adrianmonck.com/" onclick="urchinTracker('/outgoing/adrianmonck.com/?referer=');"><em>Adrian Monck</em></a></strong><em> looks at the implications of BBC partnerships with regional media. Blog comments will be submitted to the inquiry as well. If you wish to add a blog post to the submission please add a link to one of the OJB posts &#8211; a linkback will be added at the end.</em></p>
<p> </p>
<p>A long time ago, I wrote the plan to run <strong><span class="caps">ITV</span> News</strong> in London (replacing <strong><a href="http://en.wikipedia.org/wiki/London_News_Network" onclick="urchinTracker('/outgoing/en.wikipedia.org/wiki/London_News_Network?referer=');"><span class="caps">LNN</span></a></strong>), modelled on the operating structure for <strong>Five News</strong>. It involved reformatting shows and cutting staffing to the bare minimum required to get on air.</p>
<p>Nothing wrong with that. It was a more efficient use of resources.</p>
<p>But it wasn’t really designed to involve the process you and I would know as<strong>journalism</strong>. It was intended to produce a happy simulation of a television news broadcast to a standard adequate enough to satisfy regulators.</p>
<p>Five News shared resources &#8211; as did the new <span class="caps">ITV</span> London when it started &#8211; with the rest of <strong><a href="http://itn.co.uk/" onclick="urchinTracker('/outgoing/itn.co.uk/?referer=');"><span class="caps">ITN</span></a></strong>. The biggest and most expensive of these resources were the satellite trucks and needless to say, the deployment of said trucks went to the people paying the most money - <span class="caps">ITV</span>’s national news and <strong>Channel 4 News</strong>.</p>
<p>The editorial decision-making process played second-fiddle to the negotiation and horse-trading around satellite dishes, technicians’ overtime and working hours without which stories and guests (even cheaper!) couldn’t make it on air.<span id="more-2615"></span></p>
<p>Now I love television news, but it’s an impressionistic not an informative medium. Its poetry is images not ad-libbed studio conversations. <span class="caps">ITV</span>’s regional news programmes, produced from studio hubs often far removed from the politically and geographically diverse areas they serve, and manufactured to a process I had a hand in shaping have &#8211; by force of that process &#8211; become hybrid forms of factual entertainment.</p>
<p>And there’s nothing wrong with that. But <span class="caps">ITV</span> regional news in its current emaciated form is not really worth saving as an instrument of public service news information. So why have the <strong><span class="caps">BBC</span></strong> and <span class="caps">ITV</span> signed a memorandum of understanding to share resources?</p>
<p>Well, the <span class="caps">BBC</span> is desperate to use partnership as a line of defence against the predations of <strong>Channel 4</strong> and others who might question the casuistry that sees its populist and entertaining mainstream <span class="caps">TV</span> programmes labelled as ‘public service’. Partnership proposals beat budget cuts. The <span class="caps">BBC</span> shows willing. Refusal to partner looks churlish.</p>
<p>But in the case of <span class="caps">ITV</span>’s regional news, partnership simply sustains something that neither the market, nor the term ‘public service’ really support.</p>
<p>One <span class="caps">BBC</span> regional news head lamented to me recently that no one covered court cases in his area &#8211; not the local papers, not <span class="caps">ITV</span>, not the agencies &#8211; no one. He also pointed out that he could have used his multimedia newsroom to produce hyperlocal sites, and even newspaper copy &#8211; but he wasn’t allowed to, because the local newspaper lobby had weighed in to point out that he would drive them out of business.</p>
<p>It’s easy to feel sympathy for both sides. The commercial local news media and the <span class="caps">BBC</span> regional journalists who just want to do a better job.</p>
<p>But they’re not really the issue.</p>
<p>The issue is bigger and it affects all of us, not simply journalists. It’s about the collapse of plurality of media provision and how we adjust to that. Because plurality has collapsed.</p>
<p>And the <span class="caps">BBC</span> can’t take its place, and the partnerships the <span class="caps">BBC</span> offers are simply life support machines for local news companies caught in a downward spiral of cost-cutting, audience decline, and share price collapse.</p>
<p>Allowing the <span class="caps">BBC</span> in to hyperlocal would have killed those companies quicker. Partnership will ease their dying. Yet the question of how (or if ) we use public money to inform citizens about the governance and the good times in their localities in a way that isn’t simply puff and spin goes unasked. And the political and popular will to address it is almost entirely absent.</p>
<p>So expect partnerships &#8211; or rather forced marriages &#8211; with all the happiness associated with relationships born of expediency…</p>
<p><em>[</em><a href="http://adrianmonck.com/2009/04/opportunities-implications-bbc-partnerships-local-media/" onclick="urchinTracker('/outgoing/adrianmonck.com/2009/04/opportunities-implications-bbc-partnerships-local-media/?referer=');"><em>This post can also be seen on Adrian's blog</em></a><em>]</em></p>
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		<title>How do you measure a blog&#8217;s success?</title>
		<link>http://onlinejournalismblog.com/2008/05/07/how-do-you-measure-a-blogs-success/</link>
		<comments>http://onlinejournalismblog.com/2008/05/07/how-do-you-measure-a-blogs-success/#comments</comments>
		<pubDate>Wed, 07 May 2008 11:52:51 +0000</pubDate>
		<dc:creator>Paul Bradshaw</dc:creator>
				<category><![CDATA[online journalism]]></category>
		<category><![CDATA[Adrian Monck]]></category>
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