Archive for the AdSense Tag

10 ways that ad sales people can save newspapers

The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the
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Blogs and Investigative Journalism: conclusion

The concluding part of this draft book chapter sums up some of the key points and looks at the future paths of investigative journalism in a new media age. I would welcome any corrections, extra information or comments. Conclusion Blogs and new media have undoubtedly changed the landscape of investigative journalism. In terms of its form, journalism as a whole has become
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Blogs and Investigative Journalism: draft first section

From today I’ll be blogging parts of a book chapter on ‘Blogs and Investigative Journalism’ which will form part of the next edition of ‘Investigative Journalism‘. The following is the first part, which introduces blogging in general and its relationship with journalism. I would welcome any corrections, extra information or comments. Blogging and journalism To ask “Is blogging journalism” is
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