In this guest post Ofcom’s Damian Radcliffe cross-publishes his latest presentation on developments in hyperlocal publishing for September-October, and highlights how partnerships are increasingly important for hyper-local, regional and national media in terms of “making it pay”. When producing my latest bi-monthly update on hyper-local media, I was struck by the fact that media sales partnerships suddenly seem to be all the
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Ofcom’s Damian Radcliffe produces a regular round-up of developments in hyperlocal publishing. In this guest post he cross-publishes his latest presentation for this summer, as well as the background to the reports. Ofcom’s 2009 report on Local and Regional Media in the UK identified the increasing role that online hyperlocal media is playing in the local and regional media ecology.
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Remember all that fuss about newspapers bidding on Google Adwords to drive traffic to their site? Well here’s a Web 2.0 twist on the idea: Al Jazeera using sponsored tweets to raise awareness of their Egypt coverage. Twitter itself has the background. Some notable differences to Adwords are that the promoted tweets can be replied to and retweeted just like
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Last week Karl Schneider, Reed Business Information’s Editorial Director, spent an hour chatting with students in my Online Journalism class. Most of it is available on video here, but of particular interest to me was a point Karl made about how Reed separated its online advertising into a separate company very early on, and are now reaping the benefits (embedded
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Media organisations who only offer partial RSS feeds might be interested to look at a couple of posts from 2 websites with different experiences of monetising their feeds. First, Jason Snell of MacWorld: “RSS doesn’t generate revenue directly. There are ads in RSS, sure, but they’re cheap and lousy and don’t have remotely the return as ads on web pages.”
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The first study (PDF) of magazines and their various approaches to websites, undertaken by Columbia Journalism Review, found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they should most effectively be approached. Following the responses
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AOL is making plans for its post-Time Warner life that show just how news could be organised if you started with a blank canvas and two words: user data: In December, when it becomes a stand-alone company, AOL will begin to tap a new digital-newsroom system that uses a series of algorithms to predict the types of stories, videos and
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More questions from a student that I’m publishing as part of the FAQ section: 1. If News Corp starts charging for news stories, do you think readers would pay or they would just go to different newspapers? Both, but mostly the latter. Previous experiments with paywalls saw audiences drop between 60 and 97%. And you also have to figure in that
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ReadWriteWeb reports on Google’s inclusion of “Real-Time Updates” in selected users’ Gmail messages. Google’s Help explanation says: “If you’re subscribed to receive email from certain senders, the messages you receive from them will be enhanced with an interactive gadget that has up-to-date content from their website (you’ll also see an icon in your inbox identifying these messages). “For example, if
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(Editor’s Note: This is the last in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. Part one looked at content and part two examined design and usability. Love to hear feedback in the comments below.) ______________________ It is clear that the
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