Mar 4, 20106
Do the BBC pay for AdWords?
That’s the question posed by Rednelly, with this screengrab:
Curious. Anyone at the BBC got any idea?
Aug 29, 200841
10 ways that ad sales people can save newspapers
The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.
For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs. [Read more]
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