Archive for the adwords Tag

Twitter promoted tweets – the AdWords for live news?

Remember all that fuss about newspapers bidding on Google Adwords to drive traffic to their site? Well here’s a Web 2.0 twist on the idea: Al Jazeera using sponsored tweets to raise awareness of their Egypt coverage. Twitter itself has the background. Some notable differences to Adwords are that the promoted tweets can be replied to and retweeted just like
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Posted by Paul Bradshaw on Feb 08, 2011
television, twitter • Tags: , , , , , , , • Comment feed RSS 2.0 - Read this post
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Do the BBC pay for AdWords?

That’s the question posed by Rednelly, with this screengrab: Curious. Anyone at the BBC got any idea?

Posted by Paul Bradshaw on Mar 04, 2010
online journalism • Tags: , , • Comment feed RSS 2.0 - Read this post
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10 ways that ad sales people can save newspapers

The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the
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Posted by Paul Bradshaw on Aug 29, 2008
online journalism • Tags: , , , , , , , , , , , , , , , , , • Comment feed RSS 2.0 - Read this post
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