Archive for the alphatwitter Tag

Should you ‘brand’ a hashtag?

Two experiments by news organisations with Twitter hashtags during today’s UK budget have raised an issue around ‘branding’ and how appropriate it is to social media. The BBC, it seems, is encouraging users to adopt the #BBCBudget hashtag to flag their tweets as part of the ‘national conversation’. Channel 4′s Faisal Islam, above, feels it’s a waste of 3 characters.
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The Chinese earthquake and Twitter – crowdsourcing without managers

There’s been an earthquake in China, and the Twittersphere is alive with it. I’m going to write a post on this and keep adding to it through the next hour or so. Let me know anything interesting you’ve spotted @paulbradshaw The first interesting point is Tweetburner: its most-clicked links shared on Twitter are almost entirely about the earthquake, and show
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