Statistics from the American Press Institute paint a strong picture of the disconnect between news executives and readers that covers how much content is valued by execs and readers, how easy the two camps think it is to find alternative sources of news; and where readers would go if the website was turned off. That last question shows the biggest
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A curious piece of data emerging from a conference at the American Press Institute. It seems that in “nearly all markets, newspaper websites receive 2.5 visits and 10 pageviews for each unique visitor.” Is this a 90-9-1 rule for the newspaper industry? If you want to make it snappier, multiply by 10, so it becomes: 100 pageviews and 25 visits
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