Archive for the analytics Tag

Social Interest Positioning – Visualising Facebook Friends’Likes With Data Grabbed Using Google Refine

What do my Facebook friends have in common in terms of the things they have Liked, or in terms of their music or movie preferences? (And does this say anything about me?!) Here’s a recipe for visualising that data… After discovering via Martin Hawksey that the recent (December, 2011) 2.5 release of Google Refine allows [...]

Content or design? Using analytics to identify your problem

As an industry, online publishing has gone through a series of obsessions. From ‘Content is King’ to information architecture (IA), SEO (search engine optimisation) to SMO (social media optimisation). Most people’s view of online publishing is skewed towards one of these areas. For journalists, it’s likely to be SEO; for designers or developers, it’s probably user experience (UX). As a
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