Archive for the asa Tag

The law, ethics & effectiveness of PR firms offering bloggers prizes-to-post

A PR firm recently invited me to review their client’s product, saying that if I did review it I would be entered into a prize draw with other ‘qualifying’ bloggers to win an iPad 2. It was a product I might ordinarily have covered, but this approach made me reluctant. Here’s reason number 1: I asked myself whether the PR
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