The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the
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Posted by Paul Bradshaw on Aug 29, 2008
online journalism • Tags: ad sales, addiply, AdSense, advertising, adwords, banner advertising, banner blindness, brochureware, cpa, cpm, deliveringqc.com, long tail, rick waghorn, search marketing, shovelware, video advertising, vouchers, widgets • Comment feed RSS 2.0 - Read this post
online journalism • Tags: ad sales, addiply, AdSense, advertising, adwords, banner advertising, banner blindness, brochureware, cpa, cpm, deliveringqc.com, long tail, rick waghorn, search marketing, shovelware, video advertising, vouchers, widgets • Comment feed RSS 2.0 - Read this post
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