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	<title>Online Journalism Blog &#187; Carnival</title>
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		<title>Carnival of journalism: How do you financially support journalism online?</title>
		<link>http://onlinejournalismblog.com/2009/01/16/carnival-of-journalism-how-do-you-financially-support-journalism-online/</link>
		<comments>http://onlinejournalismblog.com/2009/01/16/carnival-of-journalism-how-do-you-financially-support-journalism-online/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 09:30:18 +0000</pubDate>
		<dc:creator>Paul Bradshaw</dc:creator>
				<category><![CDATA[online journalism]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[Carnival]]></category>
		<category><![CDATA[Carnival of Journalism]]></category>
		<category><![CDATA[charlie beckett]]></category>
		<category><![CDATA[dave cohn]]></category>
		<category><![CDATA[Jack Lail]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Subscription business model]]></category>
		<category><![CDATA[wendy withers]]></category>

		<guid isPermaLink="false">http://onlinejournalismblog.com/?p=1987</guid>
		<description><![CDATA[Gather round, gather round for this month&#8217;s Carnival of Journalism, which addresses the timely question of &#8216;How do you financially support journalism online?&#8217;. I&#8217;ll be updating this post as the carnival performers put on their outsized business heads and add their peacock-like contributions. First up in the parade is the glamorously ruffled Dave Cohn, who addresses the merits of community funded<br /><span class="read_more"><a href="http://onlinejournalismblog.com/2009/01/16/carnival-of-journalism-how-do-you-financially-support-journalism-online/">Read more...</a></span>]]></description>
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<p>Gather round, gather round for this month&#8217;s <a href="http://carnivalofjournalism.com/" onclick="urchinTracker('/outgoing/carnivalofjournalism.com/?referer=');">Carnival of Journalism</a>, which addresses the <a href="http://www.guardian.co.uk/media/2009/jan/12/la-times-online-advertising" onclick="urchinTracker('/outgoing/www.guardian.co.uk/media/2009/jan/12/la-times-online-advertising?referer=');">timely</a> <a href="http://onlinejournalismblog.com/2009/01/14/an-itunes-model-for-news-more-difficult-than-you-think/">question</a> of &#8216;How do you financially support journalism online?&#8217;. I&#8217;ll be updating this post as the carnival performers put on their outsized business heads and add their peacock-like contributions.</p>
<ul>
<li>First up in the parade is the glamorously ruffled <a href="http://www.digidave.org/adventures_in_freelancing/2009/01/january-carnival-of-journalism-how-to-support-journalism-online-financially.html" onclick="urchinTracker('/outgoing/www.digidave.org/adventures_in_freelancing/2009/01/january-carnival-of-journalism-how-to-support-journalism-online-financially.html?referer=');">Dave Cohn, who addresses the merits of community funded journalism with his post</a>;</li>
<li>Following him is the dame <a href="http://www.jacklail.com/blog/archives/2009/01/looking-for-rules-to-go-with-o.html" onclick="urchinTracker('/outgoing/www.jacklail.com/blog/archives/2009/01/looking-for-rules-to-go-with-o.html?referer=');">Jack Lail, who notes how the rules for staffing levels are changing &#8211; and that while there are rules of thumb for print operations, no one seems to have worked out what the economics are when you publish online-only.<span id="more-1987"></span></a></li>
<li>While the rainbow-coloured <a href="http://www.charliebeckett.org/?p=1006" onclick="urchinTracker('/outgoing/www.charliebeckett.org/?p=1006&amp;referer=');">Charlie Beckett points out</a> <a href="http://www.mondaynote.com/2009/01/11/the-upcoming-catharsis-of-2009/" onclick="urchinTracker('/outgoing/www.mondaynote.com/2009/01/11/the-upcoming-catharsis-of-2009/?referer=');">Frederick Filou</a>&#8216;s reasons why 2009 could be a good year for the news media.</li>
<li>The resplendent <a href="http://wendylbolm.typepad.com/the_charmed_writing_life_/2009/01/the-key-to-making-money-in-a-digital-era-diversify.html" onclick="urchinTracker('/outgoing/wendylbolm.typepad.com/the_charmed_writing_life_/2009/01/the-key-to-making-money-in-a-digital-era-diversify.html?referer=');">Wendy Withers offers the following advice to both freelancers and news organisations: diversify</a></li>
<li>Ryan Sholin, wearing the feathers of Invisible Inkling, comes up with <a href="http://ryansholin.com/2009/01/19/carnival-of-journalism-questions-about-online-revenue-models/" onclick="urchinTracker('/outgoing/ryansholin.com/2009/01/19/carnival-of-journalism-questions-about-online-revenue-models/?referer=');">3 obvious ways to support online journalism</a>;</li>
<li>and the masked <a href="http://www.collegemediainnovation.org/blog/2009/01/19/carnival-of-journalism-money-money-money/" onclick="urchinTracker('/outgoing/www.collegemediainnovation.org/blog/2009/01/19/carnival-of-journalism-money-money-money/?referer=');">Bryan Murley points out that &#8220;there </a><em><a href="http://www.collegemediainnovation.org/blog/2009/01/19/carnival-of-journalism-money-money-money/" onclick="urchinTracker('/outgoing/www.collegemediainnovation.org/blog/2009/01/19/carnival-of-journalism-money-money-money/?referer=');">are no new business models</a></em><a href="http://www.collegemediainnovation.org/blog/2009/01/19/carnival-of-journalism-money-money-money/" onclick="urchinTracker('/outgoing/www.collegemediainnovation.org/blog/2009/01/19/carnival-of-journalism-money-money-money/?referer=');"> for news</a> &#8230; The only possible models are these: advertiser-supported and reader-supported (through subscriptions or donations).&#8221; The key, he says, is to get out of the neglect that has brought news organisations to this point in the first place.</li>
</ul>
<div>Meanwhile, the carnival is already taking place in Twittersphere &#8211; I <a href="http://twitter.com/paulbradshaw/status/1122080067" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw/status/1122080067?referer=');">asked followers</a> to answer in 140 characters or less &#8220;What business models could support journalism online?&#8221; Responses so far:</div>
<ul>
<li><strong><strong><a title="Jason_Cobb" href="http://twitter.com/Jason_Cobb" onclick="urchinTracker('/outgoing/twitter.com/Jason_Cobb?referer=');">Jason_Cobb</a></strong> <span class="entry-content"><span style="font-weight: normal">@</span><a href="http://twitter.com/paulbradshaw" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw?referer=');"><span style="font-weight: normal">paulbradshaw</span></a><span style="font-weight: normal"> </span><span style="font-weight: normal">No established model can work. Which is the beauty of it all. Time to start again at grass roots with info as base, not profit</span></span><br />
</strong></li>
<li><strong><a title="Neil McIntosh" href="http://twitter.com/nmcintosh" onclick="urchinTracker('/outgoing/twitter.com/nmcintosh?referer=');">nmcintosh</a></strong> <span class="entry-content">@<a href="http://twitter.com/paulbradshaw" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw?referer=');">paulbradshaw</a> Advertising. Subscription. Not charity. Revenue&#8217;s not the problem <img src='http://onlinejournalismblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></li>
<li><strong><a title="Paul Evans" href="http://twitter.com/Paul0Evans1" onclick="urchinTracker('/outgoing/twitter.com/Paul0Evans1?referer=');">Paul0Evans1</a></strong> <span class="entry-content">@<a href="http://twitter.com/paulbradshaw" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw?referer=');">paulbradshaw</a> Recognise that it&#8217;s not *that* expensive to publicly subsidise &amp; the mood on this stuff is changing <a rel="nofollow" href="http://tinyurl.com/8yymcs" target="_blank" onclick="urchinTracker('/outgoing/tinyurl.com/8yymcs?referer=');">http://tinyurl.com/8yymcs</a></span></li>
<li><strong><a title="Donato Esposito" href="http://twitter.com/BostinBloke" onclick="urchinTracker('/outgoing/twitter.com/BostinBloke?referer=');">BostinBloke</a></strong> <span class="entry-content">@<a href="http://twitter.com/paulbradshaw" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw?referer=');">paulbradshaw</a> advertising&#8230;.premium subsciption service&#8230;membership discounts</span></li>
<li><strong><a title="Matthew Bennett" href="http://twitter.com/matthewbennett" onclick="urchinTracker('/outgoing/twitter.com/matthewbennett?referer=');">matthewbennett</a></strong> <span class="entry-content">@<a href="http://twitter.com/paulbradshaw" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw?referer=');">paulbradshaw</a> Subscribe to an individual journalist: top quality individual journalist blogs with premium content section</span></li>
<li><strong><a title="Ben Kunz" href="http://twitter.com/benkunz" onclick="urchinTracker('/outgoing/twitter.com/benkunz?referer=');">benkunz</a></strong> <span class="entry-content">@<a href="http://twitter.com/paulbradshaw" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw?referer=');">paulbradshaw</a> Business model for journalism: Turn 1 major city paper in each U.S. region into a nonprofit. Done.</span></li>
<li><strong><a title="NigelBarlow" href="http://twitter.com/NigelBarlow" onclick="urchinTracker('/outgoing/twitter.com/NigelBarlow?referer=');">NigelBarlow</a></strong> <span class="entry-content">@<a href="http://twitter.com/paulbradshaw" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw?referer=');">paulbradshaw</a> I still think that there is a case for puuting a paywall around quality content</span></li>
<li><strong><a title="wcochran" href="http://twitter.com/wcochran" onclick="urchinTracker('/outgoing/twitter.com/wcochran?referer=');">wcochran</a></strong> <span class="entry-content">@<a href="http://twitter.com/paulbradshaw" onclick="urchinTracker('/outgoing/twitter.com/paulbradshaw?referer=');">paulbradshaw</a>: Subscribers have to take a bigger share of cost. Good news: online news costs less.</span></li>
</ul>
<p>I&#8217;ve also started a video conversation on Seesmic on the subject &#8211; embedded below &#8211; on which I&#8217;d welcome your thoughts.</p>
<div class="zemanta-pixie" style="margin-top: 10px;height: 15px"><img class="zemanta-pixie-img" style="border: medium none;float: right" src="http://img.zemanta.com/pixy.gif?x-id=3e74b79e-feac-48f3-8d6b-1d58f85a1a0e" alt="" /></div>
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