Elections bring out the best in online journalism. News organisations have plenty of time to plan, there’s a global audience up for grabs, and the material lends itself to interactive treatment (voter opinions; candidates’ stances on various issues; statistics and databases; constant updates; personalisation).

Not only that, but the electorate is using the internet for election news more than any other medium apart from television (and here are some reasons why).

PaidContent has a good roundup of various UK editors’ views, and decides blogs, Twitter and data are the themes (more specifically, liveblogging and mapping).

Choice picks include the Telegraph teaming up with the New York Times and RealClearPolitics.com; the Independent teaming up with LiveJournal.; and MSN teaming up with Populus for a “wisdom-of-crowds” predictor. Sky’s interactive map is quite fun too.

Innovation in Newspapers has been running an ‘Election Journalism Caviar’ series, mainly focusing on the journalism itself, but interactive highlights include the New York Times’ Electopedia of candidates’ views and PolitiFact’s ‘Attack File’ scoring the attacks made on candidates.

Chrys Wu has an overview of where to follow the results live online:

“Editors at Yahoo News will be culling election-related photos from [Flickr] and posting them on yahoo.com and news.yahoo.com. Put the word “election” somewhere in the title, comment or tag to be part of the search.

“If you’re going to be out and about, bookmark the Online NewsHour’s mobile site. In addition to updates on the election, there’s a handy list of poll closing times and electoral votes.”

And Reuters has a piece on the use of user generated content:

“The New York Times is asking its Web site visitors to take pictures of their polling places and upload them … Nonprofit group Video the Vote plans to post up to 1,000 video reports, focusing on any problems at the polls … [and] Current TV … through a partnership with social networking sites Digg and Twitter will rely on Internet users to provide its news content. The channel’s TV screen will be a crowded and sometimes disconnected “dashboard” of text and video created or chosen by Internet users.”

Distributed journalism, personalisation, and maps

Current.tv, in fact, is “throwing a social media election party” across a number of platforms – the best example of distributed journalism I’ve so far seen – and also the most fun-sounding.

MSNBC’s results widget is another, more obvious, example.

Yahoo has its own flashy election page, with some interesting indicators, including ‘most blogged about’, and how many people are searching for each candidate. If you’ve read Click, you’ll know how important search patterns are. You can also ‘Create your own scenario’ – personalising the map which you can then email, compare or link to from your blog. (hat tip to Matthew Solle)

CNN also does personalisation with CNN YourRaces: a customisable tracking tool that allows you to follow selected races in real time. The service is also available via CNN’s mobile interface.

And I’ve already written about Google’s creep into content creation with its InQuotes project comparing candidates’ quotes on selected issues.

YouTube is doing Video Your Vote, with a map for navigation and colour coding including ‘Voter intimidation’ and ‘Registration problems’.

And two university students started Map the Candidates, which uses a Google Map to present information about candidates’ visits around the US, and is now hosted at Slate.

Map junkies can get more at 270towin.com (h/t Matthew Solle again) and data junkies can get a stronger fix at Perspctv (thanks EricScherer and Joeri Rodenburg).

Text junkies can get SMS updates from the BBC and the New York Times.

Twitter followers Matthew Bennett, John383 and 10000words also mentioned the Huffington Post, FiveThirtyEight.com, and The New York Times’ ‘Choosing a President’ video.

I’ve said elsewhere that 2004 was the blogged election, 2006 the YouTube election, and this year’s Super Tuesday was the mashup election, so what does that make the 2008 election?

The Twitter Election, if replies on Twitter are anything to go by. Building on its success during Super Tuesday, it has a dedicated Election 2008 site (if only it did the same for similar events outside the US), and has partnered with the likes of Current.tv and techPresident for their coverage, while dozens of organisations are using Twitter for their updates, including the Washington Post and TwitterVoteReport. Also watch out for lost of organisations using liveblogging tool CoverItLive, and a few, including St. Louis Post-Dispatch, using live mobile video streaming tools Qik and Bambuser.

Those are just some of the highlights I can find – I’m sure you have more (particularly from non-English language sources). What’s impressed you in the online coverage? What’s disappointed? 

UPDATE: Gabriela Zago adds: g1 (news portal from Globo) has several interesting infographs explaining the US elections, but they don’t seem to have done one especially for today. O Globo (from the same news organization) has 3 maps (they’re in the bottom of the screen). One of them has quotes from Brazilian people living in the US on what they think about the elections.

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CNN have a fancy new tool which allows you to see the “history, context and background to a developing story”. BackStory presents previous stories in a slideshow format with links to the full articles.

I’m not sure if this is a ‘Previous Stories’ link box for the broadband age that brings new life to a story, or a waste of resources that might have been better spent elsewhere. The timeline could work well, but doesn’t seem particularly usable in the Anthrax example. What do you think?

Rachel Clark, senior producer, tells more on CNN’s Behind the Scenes blog. (via Journalism.co.uk)

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Nico Luchsinger writes about the microblogging tool. Based on an article he wrote for the Swiss newspaper Neue Zürcher Zeitung.

I recently mentioned to a colleague of mine, who also is a freelance journalist, that I’m researching an article about Twitter. “I hope you really trash this service”, was his answer. “This is nothing else than verbal diarrhoea.”

This reaction is not untypical for people having never used the service – I remember that I thought more or less the same when I first heard about Twitter. That even the most ardent users of the service (which, by now, include me) are often at pains to explain what it really is that Twitter does, is of course not helping the case.

Nonetheless, Twitter has in the past six months nearly tripled its user base, to an estimated 800’000 in January. And if you play around a little bit with Twitter, you will very quickly realise that there is a huge potential for journalists and media companies.

Breaking the news quickly (and easily)

First of all, Twitter is a great way of breaking news very quickly and easily. Twitter’s mobile notification service makes it perfect for this kind of service, and its open API guarantees that the information can be fed into the service at very low cost.

There are the “classical” examples, where a media company just distributes its news updates via Twitter. CNN’s Breaking News are already available, and San Diego’s TV station KBPS famously used Twitter to keep the population informed when its website crashed during the wildfires last October.

But Twitter also makes it possible to break the news in a different way: When Iowa held its caucuses for the US presidential elections on January 3rd, political strategist Patrick Ruffini asked people participating in the caucuses to send him the results directly via Twitter.

Ruffini in turn then aggregated the results and re-distributed them on a Twitter channel he had set up specifically for the Iowa caucuses.

The outcome, wrote Ruffini a day later on his blog, was impressive: “This exercise in citizen journalism foretold the result far more quickly than dispatching two dozen stringers to caucus locations throughout Iowa.”

More recently, however, Twitter also made the blogosphere angry when the service went down due to server overload during Steve Jobs’ keynote at Macworld.

Connecting with readers

On a more personal level, Twitter can be a great way for journalists to connect with their readers. This, of course, also helps journalists: “One day, when I was researching an article, I was looking for a specific piece of information”, says Thomas Knuewer, blogger and reporter at the German newspaper “Handelsblatt”. “So I just asked the question on Twitter – and had the answer I was looking for within minutes.”

Knuewer then began asking his Twitter followers for questions before he did an interview.

“For each interview, I got about 5 to 10 questions from people over Twitter”, he says. “That’s actually quite an impressive number if you consider that I have about 300 people following me.”

Aggregating data

Remember the days when every second newspaper article began with the phrase “When you enter the word XY on Google, you get [insert huge number here] of results” ? Twitter takes this form of data analysis one step further. The 800’000 or so Twitter users produce a gigantic information flow every day – and the Twitter API provides the tools to analyze and aggregate that data, and eventually put it to a journalistic use.

One great example is the site Politweets which searches all the tweets for the names of the US presidential candidates and then creates a ranking. Politweets was created by a company named character140, and the tech blog Mashable! asked the question: Why didn’t Twitter create this itself? But the question should rather be: Why didn’t a news company build this – and integrate it into its website?

While Politweets only aggregates data on a specific subject, the hashtags idea aims to provide data from Twitter for a much broader range of subjects. Hashtags.org collects tweets from users that include a hashtag (which is just a tag with a hash symbol, e.g. #twitter) and provides feeds for every tag.

Finally, there are several sites that allow you to directly poll the Twitter userbase, for example Twittpoll and Twittercensus.

…a final word about money

The great thing about Twitter is that it’s completely free. This and the API have allowed the service to grow very quickly over the last year or so – but it also might create problems when it comes to monetarization.

Twitter’s lack of a business plan prompted Allen Stern of CenterNetworks to ask “Is Twitter F’ed?” The possibilities for making money through advertisements, argued Stern, are limited, because most people are accessing Twitter via third-party applications.

While Twitter itself remains suspiciously quiet about the issue, other bloggers have joined the discussion. Both Dave Winer and Jason Calacanis have refuted Stern’s argument, saying that there are lots of ways for Twitter to make money. Calacanis proposes in-feed and SMS advertising as well as a subscription model for premium users. Winer imagines that Twitter will design its own mobile phone (or partner up with a carrier to do it).

Twitter has already proven that it can provide a great service – now they have to show how to make money from it. If they fail, the company might run in to trouble rather soon – which would be a pity for everyone, but especially for journalists and media companies.

Have other ideas or examples how journalists and media companies can use Twitter? Share them in the comments!

This article was written by Nico Luchsinger. His personal blog (in German) is here.

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