The first study (PDF) of magazines and their various approaches to websites, undertaken by Columbia Journalism Review, found publishers are still trying to work out how best to utilise the online medium.
There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they should most effectively be approached.
Following the responses to the multiple choice questionnaire and the following open-ended questions -
- What do you consider to be the mission of your website, does this differ from the mission of your print magazine?
- What do you consider to be the best feature of aspect of your website?
- What feature of your website do you think most needs improvement or is not living up to its potential?
- the researchers called for a collective, informed and contemporary approach to magazine websites with professional body support.
The findings were separated into the following 6 categories: Continue reading