Archive for the contentini Tag

Content or design? Using analytics to identify your problem

As an industry, online publishing has gone through a series of obsessions. From ‘Content is King’ to information architecture (IA), SEO (search engine optimisation) to SMO (social media optimisation). Most people’s view of online publishing is skewed towards one of these areas. For journalists, it’s likely to be SEO; for designers or developers, it’s probably user experience (UX). As a
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