Archive for the cpm Tag

How the web changed the economics of news – in all media

Listening to news executives talk about micropayments, Kindles, public subsidies, micropayments, collusion, blocking Google and anything else that might save their businesses, it occurs to me that they may have missed some developments in, ah, well, the past ten years. For those and anyone else who is interested, I offer the following primer on how things have changed. Any attempt to
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10 ways that ad sales people can save newspapers

The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative. For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the
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