Archive for the distribution Tag

New Facebook news apps: bring the news to your users, or invite users to your news?

There’s a salient quote in Journalism.co.uk’s report on Facebook’s  ”new class of news apps” launched today: “As we worked with different news organisations there were two camps: people that wanted to bring the social experience onto their sites, like Yahoo [News] and the Independent; and those that wanted the social news experience on Facebook, like Guardian, the Washington Post and
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Is Ice Cream Strawberry? Part 2: Cars, roads and picnics

This is the second part of my inaugural lecture at City University London, ‘Is Ice Cream Strawberry?’. The first part can be found here. Cars, roads and picnics Throughout the 20th century there were two ways of getting big things done – and a third way of getting small things done. Clay Shirky sums these up very succinctly in terms
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iTunes models for news? What publishers can learn from mflow

An iTunes model for news may be a phantom, but publishers wanting to make money from content online can still learn from the experiences of the music sector. The latest launch in this area is the music sharing-and-buying startup mflow – a fantastic model which I think can offer a lot of ideas to publishers. Here’s how it works: You follow
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How the web changed the economics of news – in all media

Listening to news executives talk about micropayments, Kindles, public subsidies, micropayments, collusion, blocking Google and anything else that might save their businesses, it occurs to me that they may have missed some developments in, ah, well, the past ten years. For those and anyone else who is interested, I offer the following primer on how things have changed. Any attempt to
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Letter to Govt. pt3: Should councils publish newspapers? A response to the Media Committee

As part of a group response to  the government‘s inquiry into the future of local and regional media, Paul Bradshaw looks at the role of local authorities in regional journalism. Blog comments will be submitted to the inquiry as well as the blog posts. So. The Committee for Culture, Media and Sport want responses on “The appropriateness and effectiveness of print and electronic
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Newsgathering IS production IS distribution (Model for a 21st century newsroom pt.1 cont.)

Above is an image representing how journalism has traditionally been done: You went and gathered your information You put it all together in an attractive package: the article, the broadcast package And someone else took that to the readers or viewers That linear process is pretty much redundant online. See the diagram below. I’ve found myself drawing this so often
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The biggest deal for online video this year

Anyone interested in video on the web – and particularly making money from video on the web – should pay close attention to the partnership between MTV and MySpace, which uses fingerprinting technology to allow the broadcaster to identify video being ‘pirated’ and shared on the web. So far, so old news. The significance is this: the technology is being
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Blogging journalists pt 5: Post-publication: “You’ve got to be ready for that conversation”

The 5th part of the results of my survey of blogging journalists looks at how blogging has affected what happens after news is ‘published/broadcast’. In the post-publication or post-broadcast phase of journalism, blogging has introduced a more iterative and ongoing format. Some phrase this in terms of old media paradigms – the items have “more legs” – while others identify how the
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BASIC Principles of Online Journalism: C is for Community & Conversation (pt2: Conversation)

Continuing the final part of this series (part 1: Community is here) I look at conversation. I look at why conversation is becoming a form of publishing itself, why journalists need to be a part of that conversation, and a range of ways they can join in.

Ten ways journalism has changed in the last ten years (Blogger’s Cut)

A few weeks ago I wrote an 800-word piece for UK Press Gazette on how journalism has changed in the past decade. My original draft was almost 1200 words – here then is the original ‘Blogger’s Cut’ for your delectation… The past decade has seen more change in the craft of journalism than perhaps any other. Some of the changes
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